Let ‘Big Data’ Psychographics Win You Battles
Post Trump’s victory, Cambridge Analytica, a little-known London based firm sent out a press release: “We are thrilled that our revolutionary approach to data-driven communication has played such an integral part in President-elect Trump’s extraordinary win”. It was a sequel toCambridge Analytica’s Brexit success.
We explored in details how digital imprints that you leave on the Internet , when aggregated, have become a Big Data force just too powerful to write off
In case of recruitment as well , there is immense potential to use Big data to your advantage
In this edition of cajobportal Insights, please find an 8 minute read* — Let ‘Big Data’ Psychographics Win You Battles
You can read it online at http://blog.cajobportal.com/let-big-data-psychographics-win-you-battles/
