Why celebrities cannot make good politicians
I will get straight to the point; When celebrities enter politics, they distract from current political problems and campaigns. Having movie stars in politics for advertising purposes will certainly attract crowds and, most importantly, voices. Because people like an individual’s characters and get inspired, they are finally blinded by that individual’s identity.
The political parties seek to exploit the power of the stars by making public alliances. From Delhi itself, we had some celebrities, including Gautam Gambhir, Manoj Tiwari, and Vijendra Singh, who fell into the fight between those whose star attraction did not attract voters.
However, this is not a new phenomenon observed in our democracy (or in world politics). Film and sports stars have long been active in politics and many have left a legacy that is more a politician than a celebrity. For example, the former president of the United States, Ronald Reagan, was a movie star. Reagan’s age is known for his ability to end the Cold War and create peace. It has shaped all aspects of American life (politics, diplomacy, culture, economy, etc.).
When they arrived in India (especially in the south), many celebrities left their mark on Indian politics and the common denominator is the films that catapulted them into politics. For example, MG Ramachandran, considered one of the most influential actors in Tamil cinema, came to power and became the chief minister of Tamil Nadu. After MGR, Jayalalithaa, another actor turned politician, became chief minister. Although it is known for its corruption, it is remembered for its public welfare in the state (including several products of the Amma-subsidized brand). The others in the same category are NT Rama Rao and M Karunanidhi. It’s not always easy for celebrities to take on the political challenge, especially for women.
But the main question is why political parties are fascinated by celebrities and prefer them to grassroots politicians who work hard to promote a constituency? Famous and known to the public for years, celebrities have already established with their audience a link that politicians can create with many campaigns. People refer to the value of their brand and their voting behavior is influenced.
Elections in India have become a kind of expression of monetary power and a large amount (direct/indirect) is required for the election campaign. The seizure of cash during the elections is proof of that. The recent parliamentary elections attracted more than 3000 crore rupees in cash, alcohol, and drugs. The 2019 elections have also been called the “most expensive elections of all time.” Because of its greater appeal, celebrities do not have many problems to earn money, or their star attraction generates much more money.
Celebrities depend on their choice in existing political parties, and their brand does not offer voters an attractive option if they do not follow party lines. Most celebrities seek refuge in electoral politics as their career decreases, where they can earn money and become famous. Sometimes it works and sometimes it doesn’t. Let’s be realistic when it comes to celebrities and politics. Celebrities are simply more entertaining.
