Facebook. Twitter. Instagram. TikTok. Chances are, if you’re trying to get the word out about your brand, you’re on at least two of these platforms, but if you’re a small business owner who’s left Pinterest off your social media marketing list, then you could be missing a trick. Home to 478 million monthly users, Pinterest is by no means a forgotten platform. In fact, users there are said to have greater spending power and around 89 percent of those on the platform use it to decide what to buy. And that’s not all…
1. It’s great for shareability 🔄
Make no mistake about it: Pinterest is incredibly pretty. It’s the home of carefully curated imagery, and it’s this aspect that encourages people to pin images and create their own mood boards.
This is good news for you because when someone pins your content to a board it makes it easier for their friends and followers to find it. By extension, that means, it’s easier for them to find you and your brand too!
2. You can direct customers straight to your website 💻
…or anywhere else for that matter, be it a blog post you’ve written, a sign-up page, or your social media profile. Not only that, but when your customer finds your content on the platform, they go to your website to view it. That means lots of good stuff like higher website traffic, leads, and conversions. Hurrah!
3. Your content is more discoverable 🔍
You know when you post something on Facebook and you spend your time hoping — praying — that it works with the algorithm and receives a bunch of likes and comments as a result? Yeah, Pinterest isn’t like that. Pinterest is a little like Google in that it acts as a search engine and categorises your content based on keywords.
What does that mean for you and your biz? It means when a user types in a word related to your business, it’s highly likely they’ll find you. Pinterest Place Pins allow you to attach a location to your content too, which is great if your business operates locally.
4. Your content has longevity ⏱
Have you ever spent ages crafting the perfect reel for Instagram only for it to gain traction for around 24 hours before seemingly falling off the face of the earth? Many social media platforms are based on a high turnover of content which means your posts are only in front of your audience’s eyes for a short amount of time.
Think of it as 15 minutes of fame, but for content: it can be incredibly short-lived. Pinterest, however, allows you to reach way more people, because pins last much longer than posts on Facebook, Instagram, and the rest.
That’s good news for you because it means you don’t need to constantly churn out new content and you can reach more potential customers organically.
5. You’ll attract a predominately female audience 👧
Why is that important you might ask? Well, women have enormous purchasing power compared to men and are said to not only shop on more occasions but spend more during each shopping session.
In fact, women make up more than 60 percent of Pinterest’s global audience. Now, what small business owner wouldn’t want to target an audience that’s ready and willing to part with their cash?
Whether you’re excited to create some beautiful, shareable imagery for your brand or simply want to make your products and services more discoverable, it’s time to uncover the power of Pinterest for yourself. Need some inspiration to get started?