9 free online courses for freelancers interested in social media marketing

5 min readMar 1, 2021


1. Social Media Quickstarter

This course created by Constant Contact is a fantastic starting point for those thinking about kicking off a career in social media marketing. The course takes you on a step-by-step journey to building a presence on practically every social media network in existence.

The course is for beginners and pros alike. It will guide you through the successful social media marketing use of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, and a lot more.

2. Social Media Manager School

The Social Media Manager School provides free lessons for growing your social media skills. This complete course will take you through social media strategy and trends. You will also take a look at content creation strategy, marketing analytics, and influencer marketing.

The instructors will guide you through best practices on Facebook, Instagram, LinkedIn, Pinterest, live video, and video creation.

The course has more than 70 hours of social media lessons and an invite to the Social Pulse Community Facebook group.

3 . What is social?

This course on the Coursera website is offered by Northwestern University instructor Randy Hlavac, the CEO of Marketing Synergy, Inc.

The “What Is Social?” course is for marketing professionals and business owners as well as executives who want to significantly improve their skills to grow their social strategy through effective and proven methodologies.

The course is designed to provide learners with the tools, insights, knowledge, and skills to impact their work immediately. It is also a great opportunity to network with other social media experts. Upon termination of the course, the student will have the skills to position, engage, and grow relationships with the highest-value consumers. Coursera allows new users a seven-day trial period, which is sufficient time to take this course and others at absolutely no cost to you.

4. The Business of Social

This course on Coursera is by Northwestern University instructor Randy Hlavac. We recommend you take this one and What is Social? in the same week to take advantage of the free seven-day trial. It also comes with a shareable certificate upon completion.

The course is for advanced learners and aims to help students track their social media performance and link it to sales and other business functions.

The instructor will teach you the legal issues you need to consider when planning a social media strategy. You will also learn how to use different social media metrics to drive real business results, create a performance funnel, design a pilot program, and justify its viability.

Hlavac takes a more pragmatic approach to learn, instead of just theoretical. The course takes five hours to complete, although instructors suggest you do it in 3–4 weeks.

5. ​ Social media certification course by HubSpot Academy

Yes, you read correctly. HubSpot has made this free online certification course that will help you build a solid social media strategy and strengthen your social media presence.

The course covers almost every aspect of social media marketing in nine lessons, 34 quizzes, and 40 videos. And although it takes four hours and thirty-nine minutes to complete, they suggest you take more time to ensure you get a better understanding of each topic.

The newly updated course will help you shape the conversation around the business you are working with, build loyalty for them, and attract new customers and partners. You’ll learn how to advertise on social media, develop a content strategy, measure your marketing ROI, and a whole lot more.

6. Social media marketing certification

This course is provided to you by the eMarketing Institute. It comes with a professional certificate that will help you increase your social media marketing skills, improve your CV and grow your online marketing career.

The course is unique. It is based entirely on reading their eBook entitled “Social Marketing Fundamentals,” which they provide at no cost to you. At the end of the course, you can take the free certification exam.

The course will teach you what social media marketing is and the most important social media websites. You’ll learn all about blogging and how this activity is used to improve a website’s performance, and how to engage its audience.

You’ll also go through the principles of developing a social media strategy and defining an approach that will help you present a business or brand the way you need social media users to see it.

7. Social media ethics

The course by Eric Shwartzmanis for anyone who wants to learn to use social media for marketing without violating any local, state, or federal rules and regulations.

This training course teaches students the law’s requirements, how ethics policy applies to social networking, and how to engage in ethical, social media conversations.

The instructor goes over the liabilities you can face for unethical behavior and the rules that govern social media use on personal versus branded social networking accounts, how to avoid provoking defamation, discrimination, and harassment claims on social networks. You’ll learn to exercise sound judgment, avoid tweeting something that could get you sued or fired, and understand what constitutes ethical, respectful behavior.

8. Social media marketing

This course by Oxford Home Study comes with the opportunity to obtain social media marketing certification free of charge. Oxford states that social media is quickly transforming the world we live in and that, as a result, experienced social media marketers see a greater demand for their services.

In this course, you’ll learn what successful social media marketing is all about, why social media marketing holds such enormous power, and explore the first steps of a sound strategy.

Throughout this complete course, you’ll learn what social media is, understand the marketing mix, develop a plan, expand your digital presence, and use different social media networks.

9. Advanced social media marketing for picking up clients

This course is aimed at those who are already familiar with social media marketing and advertising. This course will teach you how to help your customers acquire more customers via Facebook, Niche Forums, and YouTube. You can also use the strategies learned in the course to gain clients for yourself as a freelance social media marketing expert.

In less than 48 hours, this course will show you the most common social media marketing myths and mistakes. How to use private Facebook groups to present your service offering subtly. And you will also learn how to position yourself as a problem solver.

Before you sign up for this course created by Brian Yang, you’ll need to set up Reddit, Facebook, and YouTube.

Originally published at https://news.anytask.com on March 1, 2021.




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