Brazilian artist Neto Robatto shares his incredible story of discovering NFT design through
8 min readAug 16, 2022


Neto Robatto is a very talented artist from Brazil who has become the most sought-after NFT artist on, but life has not always been easy for him. That, however, comes as no surprise, considering that artists have always faced many challenges.

Historically, the life of an artist has been difficult. How many parents ask their children to take a career path other than the Arts? Why? Because sadly, the past has shown us that fine art painters, in particular, are infamous for leading poverty-stricken lives.

“Much like today, many of history’s famous artists also had to deal with rejection and negative criticisms during their lifetime,” writes Lori McNee. She is a US artist, author, blogger, keynote speaker, and Signature Member of Oil Painters of America.

“These ten famous artists were all highly-skilled painters who had to deal with rejection, criticism, grief, and or poverty during their lifetime,” she said in reference to a list she published on her website. That list includes Claude Monet, Vincent Van Gogh, El Greco, Edouard Manet, Paul Gauguin, to mention a few.

Artists can’t ignore their fate for too long

For Waldo José Robatto Campos Neto, who goes by Neto Robatto on, life as an artist has not been all that different. He too has faced his share of challenges. But then, who said life was easy?

Being a full-time artist can be “hard sometimes, but it makes me feel that I’m on the right path. Being away from art to do something else was harder. At first, I wasn’t sure if I wanted to do art as a job, but I think that an artist can’t ignore his fate for too long.”

The 31-year-old Brazilian’s first impulse when deciding his future was to go down a more secure career pathway by studying Architecture. However, soon after graduating, he realised his calling as an artist was drawing him back into his true passion.

As he explains, to be called an artist is only a one-word explanation of what he and many of his colleagues do. “I paint, sculpt, draw, make animations, 3D, video edition, comic strips, and give drawing lessons.”

Being bilingual, Neto is able to communicate with his customers in both English and Portuguese. However, he loves the fact has Google Translate built directly into the messenger, meaning he can communicate with Buyers from around the world with ease.

All the views shared by Neto Robatto in this video are his own. We commissioned the footage for this video through to demonstrate how others can create their own quality, low-cost promotional videos. We hope this might inspire you to create your own!

‘Since I was four’

When asked when he realised he was an artist, Neto Robatto quickly replied saying “I come from a family of traditional artists. I’ve painted and sculpted in traditional ways since I was four.”

Neto was born and still lives in Salvador, the capital of Brazil’s northeastern state of Bahia, known for its Portuguese colonial architecture and Afro-Brazilian culture. At the heart of the capital city is the Pelourinho neighbourhood, with cobblestone alleys opening onto large plazas, colourful buildings, and baroque churches.

That alone could be a profound fountain of inspiration for creative minds such as Neto’s, although he says he gets it more “from reality and out of it. I like to watch the world and then mix it. That’s the essence of creativity.”

However, he adds, to feel at a loss for inspiration is “perfectly normal, and every artist on evolution will feel that sometimes. The cure for it is to keep working. Try, and try again. Try another theme, use other materials, other media, but keep working.”

He has developed his career as an artist “with practice and absorbing all references that I could. Being a drawing teacher has me drawing all kinds of themes to satisfy my students. And being an Architect in making technical drawings has brought more discipline to my artistic process.”

Artistic trends and influences

“I admire tons of visual artists, but even a poet or a dancer can influence my artwork sometimes,” says Neto. “I have an academic base, but I’ve always loved surrealism and comics.”

When asked which current artwork trends he follows. “I’m definitely following everything that I can in the NFT world. There are a lot of amazing artists doing crazy things in all kinds of media,” he responded.

How about your favourite artwork? “I don’t know if it’s my favourite, but “The Dogs playing poker” by Cassius Marcellus Coolidge always activates my imagination.” Coolidge (1844–1934) is widely known for his series of 18 dogs playing poker and other human situations.

Would you like to be compared to any artists? “I would like to be someone like Burne Hogarth! To be referenced as an artist so full of knowledge is something that my teacher side desires most.” Hogarth (1911–1996) was a US artist and educator, best known for his Tarzan newspaper strip and his series of anatomy books for artists.

For those interested to see more of Hogarth’s work, his colour Tarzan of the Apes and black-and-white Jungle Tales of Tarzan graphic novels have been collected into one deluxe hardcover (see above), which can be purchased on Amazon.

Hogarth was also widely known as an art teacher, a goal Neto Robatto shares. What is your goal as a professional artist? “Spread some art. Help more artists in some way and teach what I learned so far.”

Parting with your artwork and a pinch of salt

It can’t be easy to work on a project for so long and then see it leave your studio for another home. However, Neto Robatto says that “it becomes easier after you have so many paintings. And it’s even easier if your client seems so happy with it.”

The talented freelance artist says “I always tell my students that you have to enjoy the process of painting more than the artwork itself. It would have relieved so much suffering in my past when I was not reaching what I wanted.”

What’s the best piece of advice you have given? “Everything that we create is a product of our life experiences,” he replied. Immediately after, he said that he defines success as when the artist evolves and has fun while creating their artwork.

Neto also said that in his opinion, the most challenging part of creating a painting or illustration is knowing “when to finish it. At some point, you have to give up and not touch it anymore.”

There is, however, one element of the art sector Neto is not too fond of. “The art world tries to isolate unknown artists from those with more visibility. But that’s changing! NFT platforms allow artists to participate in the same market.”

Neto has now designed hundreds of NFTs

Neto Robatto started online freelancing as an artist creating lots of art for people who contacted him on social media. This is how he got started in the digital freelancing world.

Neto joined in February 2020, but it was not until Jonathan Marriott from the ETN-Network reached out to commission an NFT for Blockchain Heroes, a megaverse of superhero NFTs based upon personalities in the blockchain space, that Neto began his NFT design journey.

When asked if has impacted his artistic career and life in general, he responded affirmatively, adding, “that is where I did my first NFT job.”

The first NFT commissioned to Neto was ‘Electroman’ designed in a variety of animations, each representing a different rarity. The character was based on Electroneum’s Founder and CEO, Richard Ells.

Neto’s work with the ETN-Network expanded well beyond the original Electroman character for Blockchain heroes, becoming an entire series of NFT designs that were minted on the WAX blockchain in limited numbers. All NFTs were given away by as social media competition giveaways.

Neto’s NFT work with the ETN-Network soon caught the attention of the people behind the WAX blockchain, which is known for hosting NFTs from some of the world’s leading brands, including Toppz, Street Fighter, Atari, Hot Wheels, Power Rangers, and so many more. Amongst the commissioned NFT designs is an unreleased NFT of WAX’s President, Malcolm CasSelle, who sadly passed away in 2020, as well as a design for their ‘ King of NFTs’ collection.

“It is always a great pleasure to work with Neto. I often seek out his artistic eye when we want to make a unique commemorative NFT, he always nails it the first time around with minor revisions. He is fantastic.” ​
​- Jassy Jackson, VP Operations, Worldwide Asset eXchange (WAX)

Within the first year of joining, Neto realised, “almost all my orders were for NFTs. I got curious about where my art was going. It’s still making a huge impact. Suddenly I’m in touch with artists from all parts of the world, being known for my art and knowing that I will benefit all my clients when I grow as an artist. It’s amazing.”

As of today, Neto has sold hundreds of NFT designs through

Here are some designs Neto did in celebration of the Africa Blockchain Conference 2021, which were again distributed on the WAX Blockchain to those who took part and were successful in a social media giveaway:

Want to design your own NFT collection?

If you would like to explore working with Neto Robatto to create your own NFT collections, why not head over to his profile and reach out to him.

Originally published at on August 16, 2022.


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