Minimalist Design: Why ‘less is more’ is here to stay

Learn why less is in fact more and how minimalist designs can make for good business (and marketing).

Long gone are the days of overbearing, busy websites. While minimalism dates back to the 1960s as a visual art movement, today this timeless design style continues to increase in popularity as one of the most influential trends. The minimalist approach prospers in the world of web design with the growing use of mobile and adoption of user-friendly formats. Minimalism dominates for mobile devices and ultimately, creates an improved user experience. In minimalist design, websites are primarily consumer-focused, powered by the individual’s experience. A fresh uncluttered UI leverages your call-to-action and lends an ease of functionality, as opposed to an untidy website which can lower conversions.

Minimalist design is not solely an aesthetically pleasing strategy, but an effective way to engage user attention through bold, clean designs and increased legibility. Moreover, minimalist sites reduce loading times and craft a thoughtful user experience to ensure that users perceive your site in a positive way. Usability and user experience are vital signals that contribute to search engine ranking success. There is a real art to minimalism, that when executed properly, can effectively showcase your brand. If you are planning to transition to a classic minimalist design, make sure to keep these fundamentals in mind:

  • Simplicity is key:

Bring it back to basics. Minimalism forces you to keep your message simple and cut any unnecessary distracting features. Think about your website’s purpose and prioritise your content. What do you want your users to know about your business? Every on-page element of your site should have a clear and concise message. Being selective of your content is essential. Take a look at our minimalist design for Omnam real estate group:

  • Dramatic typography:

The functional use of typography can be influential and engaging. A unique font can distinguish your brand and set the mood for your business. Selecting the right variations in font size, weight and style can help users to understand which text is of upmost importance. With typography, you can create evoke elegance and professionalism. Be selective and creative.

  • Contrast visual elements:

The most popular contrast schemes are black and white, however you can pair other colours with high-level contrast. Each screen should have a single focal point, without diverting user attention to trivial places. Think balance.

  • Limited colour palettes:

Think bold, tasteful colours.

  • Use of negative space:

This refers to the areas of space that surrounds an image (in any colour) with intent to evoke emotion through imagery or typography. The more negative space, the more visual aesthetic and easy to read without distraction. Negative space helps users to focus on the content and big brands like Google and Apple have mastered the right way of using negative space.

Google’s use of white space — areas with no distracting text or imagery, is easily understandable and clutter-free. Users that land on Google’s homepage quickly discover that their sole purpose is to search.

Trends come and go, but minimalist web design is timeless and here for the long haul. The ‘less is more’ approach can seem basic, however can be tricky to execute.