Traditional CMS or API-First Cloud-Based Content as a Service (CaaS) Platform?

Beloved by many with well over 76 million sites, WordPress is the most commonly used traditional content management systems (CMS) — initially developed to build blogs turned CMS for websites. Not only is WordPress the most established leading CMS on the market, but it is open for anyone to use offering all users simplicity, convenience, and accessibility.

WordPress (created in 2005) has breed a mass ecosystem of themes (some 10,000 at minimum), thousands of hosting providers, and an endless number of plugins (over 40,000). While the traditional web CMS offers a single solution for managing content and creating websites, working with a traditional CMS (such as WordPress or Drupal) is often very difficult to bootstrap and configure, making it less productive and time-consuming. The greatest parts of WordPress are not built in, which means installing plugin after plugin and factoring in error-prone drawbacks. If you have minimal theme changes and a simple website or you want to extend the backend through custom plugins and you can cleverly master the plugin complexity, then WordPress is most suitable option.

Though WordPress will likely continue to remain a leader in content management systems, many designers and developers are seeking relatively, up-and-coming alternatives and here’s why:

The new take on CMS is CaaS: Content as a Service or Content Management Service. This type of CMS hosts the content repository in a cloud hosted service, in which content can be fetched via a RESTful API. In contrast to Wordpress which offers fixed, predefined templates, CMS’ like (founded 2013) and Contentful (founded 2011) manage content assets, rather than websites. As an alternative to traditional content management systems, content-centric API-driven CMS platforms’ main purpose is to revamp the way content is managed and published into websites by ensuring the freedom of design without constraints (predefined templates).

CaaS platforms load your website(s) quicker and do not require an infrastructure for content storage. Digital agencies are able to boost productivity and creativity with a full-featured CMS that is built on top of the latest frameworks, programming languages and cloud technologies. The easy to use interface is intuitive with an accessible API that allows for adaptation and flexibility of custom content types (and no plugins). A cloud-based CaaS focuses on freedom of design and website speech by leveraging an API-based approach to manage and publish content, with built-in custom post types. Using gives you complete control over your content to integrate into your SEO strategy with a built-in revision history, batch scheduling, SEO customisation and more. Arguably, this makes for a seamless writer/publisher experience, as opposed to a browser-first and page-centric traditional CMS.

So, you might be thinking if this CMS is the newest approach, than why aren’t all companies transitioning to CaaS and ditching traditional CMS?

Well, finding the right CMS is not a one-size-fits all approach and each has its own strengths and weaknesses to consider; What works best for your business is based on what you want to achieve (your aims and objectives), among other things. So while traditional CMS platforms will always have a place for the tech-savvy and not-so tech-savvy, we make a case for an API-based CMS, which may be suitable for content owners that want to distribute content across a variety of platforms and channels: desktop, mobile, social platforms, smart devices, etc. If your business is interested in an abundance of integrations, apps, and services with a more safe, secure CMS alternative, you may find an API-first CMS is the solution.

If you want to learn more about alternative CMS options or anything digital, don’t hesitate to contact us!

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