Emerging Women’s Clothing Brands of Pakistan

Muhammad Anzal
4 min readAug 13, 2022

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People all over share the love for food and clothes! It’s always a good time to shop online and support the uprising clothing brands. After a couple of years, it’s hard for any apparel business to stand strong and break even. For smaller emerging women’s clothing brands in Pakistan, the competition is always neck high. From loungewear to party wear brands, women are always hunting for more clothes. The real struggle is to find clothes of high quality and yet remain affordable.

Feeling at a loss here? Don’t be! Among the expensive brands you can still find emerging brands making a name for themselves based on their price ranges and of course quality designs.

We decided to compile a list of top clothing brands in Pakistan that are creating new fashion trends in the country that are highly affordable.

  • Warda

Comparatively to Khaadi and Nishat Linen, Warda is a pretty new player in the apparel and clothing market of Pakistan. The brand enjoys its popularity among domestic customers more so than others because of its affordability. The fabrics used for the eastern wear dresses, stitched and unstitched, have promising colors staying true to the traditions and our culture.

However designs are nothing fancy, but for everyday wear, you can always find something that would be appealing to you.

  • Celina Pakistan

Instagram is stronger than ever, and that’s how Celina found a strong footing in the world of fashion and clothing in Pakistan. The major target audience is women in their early 20s and 30s. However, eastern wear designs fit women of any age. The minimalist embroidery depicts a modern woman of Pakistan with sophisticated pastel and‌ neutral hues.

The best part about buying from Celina is their two-piece suits for ladies in Pakistan. The monochrome tones with enriched embroidery certainly fulfill the strong persona for the individual. Plus their unique dress designs are appealing for the younger generation of Pakistan who love to dress up for the day on an everyday basis.

  • Vanya

Have you ever thought of wearing or at least trying co-ords? Vanya brings the premium designs in eastern wear but with a western touch! If you are into wearing tunics or printed dresses, Vanya is a game changer for your wardrobe style.

Each season the collection is becoming more diverse and colorful in terms of designs, prints, and chic style. Moreover, for semi-formal and formal dress wear, Vanya is a perfect collection of modern chic designs for the younger generation for all occasions.

  • Nureh

An iconic, everlasting, and traditional attire for women in Pakistan is represented by the brand — Nureh. The diverse set of fabrics is assembled in unique prints and designs influencing the culture. The designs are fused with a modern twist to suit the demands of a larger global audience living overseas.

As one of the top clothing brands in Pakistan, Nureh aims to add beautification and individuality to the stitched and unstitched collection.

  • Mashriqi

To represent the women of Pakistan, the clothing brand, Mashriki had played a phenomenal role in introducing graceful designs oozing confidence for everyday women’s wear. With its motto of “forever young persona,” the designers aim to make Mashriki women more comfortable in their own way and therefore introduced the collection of radiant lawn, festive occasions, winter basics, and some semi-formal articles too.

They deliver locally and internationally as well catering to the needs of Pakistanis in foreign countries looking to wear more traditional outfits but keeping it simple too.

  • Dhalak

Dhalak is yet another rising clothing brand in Pakistan that offers a different array of sarees for women. The brand was initiated with the concept of never-ending love for the contemporary woman who loves to adorn a saree but without weighing under the weight of heavy embroidery.

Besides offering a wide variety of sarees in cotton, silk, organza, and organza karandi, Dhalak also offers three-piece shalwar kameez for its beloved customers. They also introduced dupatta articles in block printed, hand-finished, and braid-finished designs with generous lengths of 3 yards.

Feeling excited about an online shopping spree? Try any of these brands and pick out your favorite most! But do not forget to read about the terms and conditions, and delivery policies as it will vary from one brand to another.

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