Pakistan’s Top 13 Clothing Brands Ruling The Fashion Industry

Muhammad Anzal
5 min readSep 10, 2022

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Eastern wear is known worldwide for its classical cuts, designs, detailed work, and vibrant color contrasts. Pakistan is popular for its fashion trends from seasonal changes to wedding attires, designer dresses, and custom-made dresses to vintage style. The apparel game in Pakistan is quite strong with some of the trendy names in the industry.

Whether it’s a lawn shirt design you are interested in or any other piece of eastern clothing for a formal affair, you have a lot of choices. In this blog, we have identified the game-changing brand names in the fashion industry.

  • Celina Pakistan
Pakistani Clothing Brand

Instagrammers are actively engaged in shopping online. Celina Pakistan is an online Pakistani clothing brand offering stitched and unstitched 2 piece dresses for the modern woman.

Eastern dresses online are available in monochrome colors embellished with intricate embroidery but sleek designs that make them an optimum choice for everyday wear. Working women are fond of the affordability factor that comes with quality, luckily Celina offers it all.

  • Al Karam Studio

One of the top-tier fashion brands in Pakistan started back in 2011. Al Karam Studio has grown from traditional dresses to men’s wear in each seasonal setting. Their customer-friendly approach made the brand accessible to their target audience. Their lawn dress designs are nominal and represent the taste of a modern woman who loves to play with colors and prints.

  • Limelight

Limelight is an all-time favorite of customers in Pakistan with over 75 outlets all over Pakistan for stylish lawn suits. This brand is rather a popular choice among female clothing brands. What started as the eastern clothing brand in Pakistan now offers diversified clothing articles from western wear to formal and semi-formal dresses too.

A limited section in outlets is also dedicated to accessories, shoes, and add-on articles like scarves and dupattas to match with single lawn shirts.

  • Generation

Not as affordable as Celina or Limelight, Generation has its one unique palette in the fashion industry. A husband-wife duo launched the brand in 1983 to promote urban wear for the local woman.

Designs and prints have evolved over time representing the younger and adult female generation of the country. Besides limelight, it is the second most popular all female brand.

  • Anaya

Introduced by Kiran Chaudary, Anaya is all about offering luxury clothing experience to its customers. The collection comprises high-quality fabrics from lawn to chiffons, a complete elegance of colors and beautiful embroideries. From neck line to sleeves, trousers and dupattas are a package deal for those who love to wear ready-to-wear dresses on occasions.

Customers have the choice to opt between stitched and unstitched articles.

  • Khaadi

It’s hard not to place Khaadi among the top Pakistani clothing brands of Pakistan. Women just love the clothing range provided by the brand in khaddar kurti designs, lawn wear, formal and semi-formal dresses. Their designs are unique interpreting the demand of their customers with more than 40 branches all over Pakistan and 17 cities globally.

Also, they have diversified in the home accessories for bedrooms and dining tables. Now they also offer scents in various perfume articles.

  • Charizma

A relatively new entry in town as compared to the top 5 brands in Pakistan, it launched in 2012 with a mix of glamor and glorious stitched recess for formal and ready-to-wear. Perhaps the reason the dresses gained a quick popularity among the customers. The delicate and more traditional hand embroidery can be seen in their collection.

  • Baroque

An online clothing brand renowned for its lawn dresses, and semi-formal dresses to formal wear for all occasions, baroque has made quite a name for itself. It’s no surprise that among online shopping brands, Baroque is now a reliable option to shop with endless luxury retails available on the website. Popular handiworks include lawn outfits, intricate embroidery, and heavy dupattas to compliment the dresses.

  • Junaid Jamshed

We all remember Junaid Jamshed, the pop star converted Scholar of Pakistan. J. is a popular Pakistani clothing brand that began back in 2002. The admiration for the brand is because of its later owner that set goodwill among the buyers.

The renowned brand operated more than 20 international outlets mainly in the UK, Canada, USA, UAE, Qatar, New Zealand, and other countries. Besides their apparel design for men and women and kids, they are well-known for distinct perfumes and grooming products.

  • Maria B

A Lahore-based brand that set its root in 1999, Maria B is the label for stylish clothes for women. A bit on the expensive side, the idea is being represented by one of the mainstream Pakistani designers. They offer winter season, summer wear, and formal and semi-formal dresses for all occasions. They have participated in Bridal Couture week displaying an elegant show of bridal dresses for women on their special days.

  • Firdous

The name rings a bell with political jargon, however, it’s one of the well-known clothing brands. They are popular for their lawn prints and are considered to be a household brand for domestic women. The fabric quality is premium and therefore affordable. Firdous offers lawn kurti design, two-piece lawn suits, and three-piece outfits for women for casual, formal, and festive occasions.

  • Sapphire

How can we forget about Sapphire, an amazing clothing brand mostly loved by the younger generation of Pakistan who wants to invest not only in traditional attire but also in western dresses with quick budgeting.

For a high-end evening or a formal occasion to lawn kurti designs, Sapphire dresses are considered to be an optimum choice. Recently they also launched their range of intimates and cosmetics with an eye-turning range of colors.

  • Asim Jofa

Known mostly for their intricate and traditional clothing designs, Asim Jofa is a popular name in Pakistan’s fashion industry. The unstitched collection on each seasonal onset is the most demanded article nationwide and globally as well. The success of this brand lies in the detail and ethereal vibe.

Usually, the lawn dresses and chiffon collections are limited editions, available in pastel to vibrant attire with zari embroideries on organza patches.

Pick any of the clothing brands in Pakistan that best matches your design

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