After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing data in a big way. That’s the good news. The obstacle is that most companies and brands still lack the expertise necessary to analyze huge amounts of data and make it actionable, and the worst…

Read the first part of this text here. Rethinking the User When thinking about technology and how we as micro spheres experience the world, the distinction between the way in which something is experienced and the way in which something is known cannot be maintained. Process and experience are implicated…

Read the second part of this text here. There is little doubt that brands and mainstream media have seen their audiences migrate in favor of newer alternatives, but the tools we use to track them tell us surprisingly little about audience interaction. Today, when thinking about technology and how we…

La sorpresa y desconcierto que viven las startups extranjeras en Reino Unido ante la salida de esta nación de la Unión Europea no es motivo empacar las cosas y mudarse, ya llegamos a Londres no es momento de rendirse. Tenemos compañías que construir, clientes que servir, sin importar la situación…

Caminando entre Techstars. Relato de una startup mexicana en la primer FounderCon Europa de Techstars. Esta es la historia de los dos días que pasé al lado de grandes figuras de la tecnología, con emprendedores internacionales, y cómo terminé comiendo una hamburguesa con el fundador de Techstars, David Brown, durante la primer FounderCon Europa celebrado en Berlín. La invitación al evento me…