The data myths and simplified problems: thoughts.

Photo: Chuttersnap
  • The information in the CRM (email addresses, phone numbers, names etc).
  • Data your customers and prospects generate online (hashed device IDs, cookies etc).
  • Reports about sales, distribution and performance from POS.
  • Analysis and market research (Qualitative and Quantitative).
  • Match device IDs to existing customers.
  • Identify patterns in how unknown prospects are interacting with your apps, content and website.
  • Map how different segments of your audience move between devices and platforms.
Photo: Novia Wu

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