PinnedLessan AristozainMarketing in the Age of DigitalThe End of An Inner Monologue EraNow I don’t have to talk to myself (as much) with the world of bloggingJan 29, 2023Jan 29, 2023
Lessan AristozainMarketing in the Age of DigitalThe Shoe Market: Best Viewed in 3DBeyond the technical aspects, digitalizing tangible shopping experiences require imagination and creativity — two elements that surface…Apr 28, 2023Apr 28, 2023
Lessan AristozainMarketing in the Age of DigitalThe New Rules of a Catalyst MarketerA spinoff on David Meerman Scott’s rules — I delve into the precursors to making a mark amidst the digital clutter, which oftentimes can…Apr 21, 2023Apr 21, 2023
Lessan AristozainMarketing in the Age of DigitalYes, I Would Like to be Part of This NarrativeA marketer’s creed almost always involves a funnel of some sort, most of which start with a milestone in awareness.Apr 13, 20231Apr 13, 20231
Lessan AristozainMarketing in the Age of DigitalThe Alignment Spectrum of Privacy PoliciesFrom one end to another — lawful good to chaotic evil — users and marketers are scattered within the spectrum as privacy acts evolve.Apr 7, 2023Apr 7, 2023
Lessan AristozainMarketing in the Age of Digital📍Marked Safe from The Ticketmaster GamesFrom Taylor Swift, to Beyoncé, to Drake — the ticketing giant poses an (unnecessary) hurdle for many concert goersApr 3, 2023Apr 3, 2023
Lessan AristozainMarketing in the Age of DigitalEmail Trails: The Path of the Modern Day HeraldI like to joke that on a daily basis, there’s a lot more happening in my subscription inbox than in my actual life so what’s a few more to…Mar 26, 2023Mar 26, 2023
Lessan AristozainMarketing in the Age of DigitalHow the Great Outdoors Became A Venue for InclusivityMerrell collaborates with the Unlikely Hikers ™ community in an effort to reduce barriers in outdoor sportsMar 8, 2023Mar 8, 2023
Lessan AristozainMarketing in the Age of DigitalThis is Where Personality Tests IntersectAt the crossroads of passion, I found sides of myself that I reflect onMar 4, 2023Mar 4, 2023
Lessan AristozainMarketing in the Age of DigitalLetterboxd: The Social Network for CinephilesHere, we rate films — and launch content partnerships with The Academy for the 95th OscarsFeb 17, 2023Feb 17, 2023
