Aparna Subramanyam

…econds or in 1000 hours, would it have less ‘value’ today (Chris Do has a great video about that)? The amount of time you put in a logo does not make it better or worse. It’s how appropriate the solution is for the brand. So yes, digital tools are becoming available for everyone, typefaces are more accessible and even ‘A…

That’s what positioning is all about. Taking that unique spot in the mind of the customer by creating unique value. When a company is so well known, the logo gets to play a different role. A lot of times, the logo d…

…in the mind of the customer that they don’t need a complex logo in order to be recognized. Instead, it’s their products, service, communication, latest innovations and yes, their visual style, that gets people to recognize them.