

Single malt enthusiast. Lover of stories. Mostly harmless.
…econds or in 1000 hours, would it have less ‘value’ today (Chris Do has a great video about that)? The amount of time you put in a logo does not make it better or worse. It’s how appropriate the solution is for the brand. So yes, digital tools are becoming available for everyone, typefaces are more accessible and even ‘A…
…in the mind of the customer that they don’t need a complex logo in order to be recognized. Instead, it’s their products, service, communication, latest innovations and yes, their visual style, that gets people to recognize them.