Infinite Scrolling Best Practices
Nick Babich

Load more button is a totally necessary thing, I remember one site (don't remember the name though) when I unsuccesfully tried to catch the footer, once I scrolled to the bottom - dang! - it dropped down, scrolled again - boom - it's gone again. Made me angry so much that I instantly closed it. Load more is win-win for both dividing content and not overloading user with pagination. Thanks for the article, Nick!

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