Exclusive Concrete & Masonry Lead Generation: 6 Useful Tips
Successfully marketing and advertising for your concrete and/or masonry business often requires a multi-pronged approach. Here are 5 major ways to get more concrete leads and masonry leads for your business.
1. Door To Door Sales
For outdoor services, door to door sales can be a great profit generator. At the very least you should be looking at the front yards of the homes around your job site to see if they could use any improvement. If they can, simply knock on their doors and let them know that you’d be happy to provide a free estimate if they wanted. In addition, you can find a commission based salesmen by posting an ad on Craigslist. Send them out with a sales script and a brochure that includes testimonials, your website, and any other credibility you can think of.
Pro tip: Offer limited time specials for those willing to get the work done right away and collect email addresses when possible.
2. E-mail Marketing
This is an easy, effective, and relatively underutilized tactic in masonry advertising and concrete lead generation. Why are you wasting your time trying to make new impressions with people who have never heard about your business, when you can build deeper relationships with the people that you have already interacted with? After you compete a job or give an estimate, make sure to ask for your clients email address. Let them know that you will not be sending out too many emails, and you will keep their information safe from spammers. You can then use a platform like MailChip to send them birthday, holiday and home improvement blog posts, along with special offers. I would recommend sending out about 1 automated email per month, this will keep you and your business top of mind and remind them to contact you if they need any new work.
3. Masonry Advertising SEO, Craigslist ads, and PPC
If you do not have your own website, and you are not posting masonry Craigslist ads, and you are not ranking in Google, and you are not setting up optimized landing pages and AdWords campaigns, then you are missing out on a lot of opportunities. In my experience, taking these steps can single handily set up your masonry or concrete business for long term success. If you are not familiar with how to do these things yourself, I highly suggest hiring an online marketing consultant or company to help you. The challenge is that this stuff can seem foreign to some business owners, so it can be hard to audit. I have heard stories of shady online marketing agencies taking advantage of this and charging business owners for work that they are not actually doing. That is why I recommend holding the person or company you hire accountable by setting up specific benchmarks and goals. Setting up some kind of performance indicator so you can measure the success of your campaign is advisable. Here at Marketing For Contractors, we work on a pay per lead basis, so you only have to pay when a qualified phone call comes into your business. Click here to learn more about our program.
4. Network With Landscapers and Offer Them Cash Referrals For Masonry And Concrete Leads
Landscapers and exterior designers are often the first ones on site when someone is trying to remodel their outdoor landscapes. Make connections and close deals!
How you may ask? Simply post an ad on the Craigslist gigs section titled something along the lines of “Landscapers and Exterior Designers Needed” . Explain in the ad about how you are willing to pay a cash referral for anyone who is willing to put you on jobs.
5. Concrete Leads and Masonry Lead Generation Companies
There are a few things that you should keep in mind if you are looking to hire an exclusive masonry or concrete lead generation service. First is what they actually define as a lead, and how much they charge for that relative to how well it converts for you.
Most Common Types Of Masonry Leads and Concrete Leads
- Non-exclusive leads. These leads are often generated by large companies like Home Advisor using an answering service or online form submit, and they are often sent to multiple other contractors in your area. We would recommend avoiding these types of leads if possible because they are often low converting.
- Booked appointments. These types of masonry leads are often exclusive and convenient, but they have some pitfalls as well. You will often have to pay more for this type of lead, and the people setting up your appointment could make mistakes by not screening the caller properly, or for booking you for an estimate on a service that you prefer not to provide.
- Exclusive live phone calls. These are the main type of lead that we provide at Apical Marketing and recommend. This way you will be able to screen the caller, and they will be slightly cheaper for you than booked appointments.
Pay per lead companies can be a great way to supplement your business and take you to the next level. The best part about these types of businesses is that you don’t have to pay until you get results like a qualified phone call. If you would like to learn more about how we generate concrete and masonry leads for you, click here.
6. Online Reputation Management and Review Generation
It is estimated that about 67% of potential customers are influenced by reviews, so it is important to keep your reputation clean online. I know it can be frustrating because often times the people who are most likely to leave you a review either really liked or disliked your business. However, if you get a bad review on a platform like Yelp or Google, just take a step back and relax. Writing an angry response will often make your business look even worse. Here’s what you should do instead, if you have the contact information of the customer that left you the bad review, reach out to them directly and try to offer them a service free of charge. Even though this may cause your bottom line to take a temporary loss, it is worth it to secure a long term reputation.
So How Do You Get the Customers Who Had a Good Experience with You to Write You a Review?
Technically you are not allowed to ask for reviews directly. One easy action you can take is to put a link in your email signature, business cards, website, and any other place you can think of to your Google and Yelp business pages so the people you interact with will have an easy way to write you a review.
There you have it! If you execute on all of these 6 methods properly, It will highly increase the chances of getting concrete leads and masonry leads.