Web push notifications are messages that sent to a device by a website or a web application. They can appear even when the user is not on the website. It can be said that website’s most important communication channel is push notification tools. These notifications alert the user about any new information of the website.
Advantages of Web Push Notifications
They can work as mobile push notifications. Chrome provides push notifications like mobile push.
Publishers can reach to users who are not on his website.
When user visits a website, he gives a permission to send him notifications. Without an email address or any other contact information, user can get notifications.
Users can easily unsubscribe from web push notifications whenever they want.
Unsubscription rate of web push notifications is low — less than %10 of subscribers.
Web push notifications are prompt- they are delivered to the user immediately. Unlike e-mails, which can be delivered late or failed to send, web push notifications will be sent without any delay.
Web push notification conversion rates are higher than emails’.
As it is a growing technology, users who are tech savvy will get the content.
How Web Notification Tools Work?
The user needs to install a web browser like Chrome, Firefox or Safari. Then, he needs to open a web page. Internet Explorer does not support web push notification services. For mobile devices, iOS does not support Safari, others support all the browsers.
When a user visits your webpage, after some time that you chose, you need to ask him whether he wants to get push notifications or not.
If a user approves, he will be a subscriber. It means that you can send notifications to him. You specify a URL, a text title and you customize them for subscribers, then send them as push notification. Even if the webpage is not open on the user’s browser, the notification will reach him immediately. When subscriber clicks the link on the notification, he will be directed to the URL that you decided.