adam piernoDon’t try to be authenticWe’ve been brainwashed into blindly making brand communication authentic. But what does authentic mean? To every brand and their audience…Nov 20, 2019Nov 20, 2019
adam piernoShared language and understandingWhen your phone rings, how do you answer? Most likely, “Hello,” if you’re answering in English. But when you know the caller before you…Nov 16, 2019Nov 16, 2019
adam piernoHow the NFL is killing the golden goosePart research/part opinion. Happy to debate either.Oct 30, 2016Oct 30, 2016
adam piernoKeep Your Eye on the (Sub)TargetA few weeks back, I saw a Toyota commercial that I haven’t been able to forget. The spot wasn’t memorable on creative merit. And no, I’m…Apr 21, 2015Apr 21, 2015
adam piernoA UX approach to producing less vertical videoA lot of people gripe about seeing vertical videos awkwardly populate their horizontal devices and website layouts. It appears that the…Apr 14, 2015Apr 14, 2015
adam piernoThe Relevance of Hyperlocal MarketingAs marketers we have longed for the opportunity to reach consumers with messages when they are most relevant. When the consumer really…Apr 9, 2015Apr 9, 2015
adam piernoHow mobile showrooming is killing your conversions.At the dawn of the current smart phone era, even before penetration of devices climbed into near saturation levels, owners of brick and…Jan 28, 2015Jan 28, 2015
adam piernoThe Truth about McDonald’s and MillennialsOr, we could just be honest with ourselves.Jan 19, 2015Jan 19, 2015
adam piernoHow Apple’s U2 Debacle Could Have Been PreventedRecently, Apple reintroduced its Music app for iOS. Once, music was a propellant to explosive growth for the company as iPods created a…Jan 13, 2015Jan 13, 2015