Landing pages don’t need to be down or broken to leave users with a poor experience. Sometimes simply loading slowly. In a time grabbing the attention of an average user must happen within the first 1.7 seconds of the integration — its no wonder that conversion rates are directly correlated to a websites loading speed.

What this means is that the slower your page loads, the lower your conversion rate will be. There are many popular things you can do to optimize your page load speed such as:

1. Upgrade your server to get more computing power
2. Implement a cacheing technology
3. …

One day as I was working on one of my startups, I realized our server is down, and we’re losing potential clients and sales while still paying for traffic. I started talking to friends and colleagues, they all had been there but didn’t have a single solution that will prevent us from throwing money down the traffic drain in real-time, while our websites are down, as happens evidently from time to time.

That’s how SwitchUrls was created. I am not a fan of throwing away hard-earned money, so I created the solution I needed. And if you are someone who…

Consider the following scenario — it’s been two months since you’ve started running an awesome advertising campaign, it’s delivering conversions at a consistent CPA and you’re finally happy with the performance. The campaign is spending $1,000 each day, and your primary focus is to constantly improve your conversion rates. You’re investing a lot of time, effort and money into it, you have a beautiful and detailed landing page and your a/b tests are yielding real results.

Everything is in perfect order… until one day you wake up to find your landing page is unavailable and during that downtime at night…

Aside from that fact that having your own branded URL shortener is cool, comfortable and professional, we’ve summarized the top reasons why using publicly available “free” URL Shortening domains could be harmful to your brand, business or project.

1. Domain security & control

Considering that free URL Shortener domains are typically used by a large amount of users they are constantly at a risk of getting flagged for harboring malicious content. Free Short URL domains are commonly used to mask affiliate links, adult content, malicious content and even criminal activity such as phishing.

Whenever you use a free URL shortening…

With so many URL shortening scripts, open source and hosted solutions out there, we at Shorten.REST thought it may be helpful to educate you on all the things you should be mindful of when you are searching for the right URL Shortener for your needs.

We love FREE. I mean, who doesn’t? The only true problem with a free service is, well that it’s free. By definition — if you are getting a free service — the service provider doesn’t have any material obligation to service you indefinitely. At any given moment, even giant companies like Google, can decide that…