Robert MiddletonHow to Select the Right Marketing Strategy for Your BusinessI’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my…Oct 9, 2018Oct 9, 2018
Robert MiddletonNail Your Marketing Message in Your LinkedIn ProfileYour marketing message communicates to the world what your business is about. And your LinkedIn profile is the perfect place to both…Oct 2, 2018Oct 2, 2018
Robert MiddletonHow to Infuse Your Marketing With Creativity Through Divergent and Convergent ThinkingYou can also watch this presentation at this link.Sep 29, 2018Sep 29, 2018
Robert MiddletonWhere Friggin’ Exactly Are Your Perfect Clients?Is the search for your perfect clients making you feel a little bit crazy? Well, the deal is, your perfect clients aren’t hiding from you…Sep 25, 2018Sep 25, 2018
Robert MiddletonHow to Turn Intangible Concepts into Tangible ServicesWhat are you actually selling? Some say a concept, an idea, a benefit, or value. But one thing is for certain, if it’s not tangible, it…Sep 18, 2018Sep 18, 2018
Robert MiddletonA Different Approach to Goal SettingWe all know that it’s important to set goals. Unfortunately, the way we think about goals tends to reduce the chance that we’ll achieve…Sep 11, 2018Sep 11, 2018
Robert MiddletonMarketing or Football… Which is Harder?Being a professional football player is a hard job. But you’re more likely to succeed as a professional football player than you are at…Sep 4, 2018Sep 4, 2018
Robert MiddletonJohn McCain: Honoring the Value of PersistenceAs I hit my 34th anniversary of being in business, and this morning, inspired by the news stories of John McCain’s life, I was reminded of…Aug 29, 2018Aug 29, 2018
Robert MiddletonHow to Dramatically Increase Your Email ResponseIs it possible to use personalized email that gets a response, and ultimately, new clients, from those in your network?Jul 31, 2018Jul 31, 2018
Robert MiddletonHow to Successfully Meet the Three Biggest Marketing ChallengesI like to think I’m a pretty good marketer of my professional services.Jul 25, 2018Jul 25, 2018