PART II: NFL ALL DAY IN DETAIL
“Yall do yalls thing”
BUT
As mentioned in the previous blog, I gave a high-level introduction to NFL All Day. To simply rehash, NFL All Day is a Dapper Labs product that creates NFL digital collectibles as ‘moments’ that are then available to users to purchase via packs and their custom marketplace. But let’s take a much deeper dive into this NFL All Day product.
NFL All Day began their closed beta version to users in December 2021. Closed beta simply meant it was only available to a limited number of users. Those who had heard about it and wanted in would go to their site, submit their email, and wait to receive invitation. The first pack drop they held was for Week 13 of the 2021 NFL season. They finished the rest of that season along with the playoffs in closed beta. While in Closed Beta, NFL All Day was testing a lot of things with the limited number of users — pack drops, secondary marketplace, creating their own marketplace, etc. After a few months and before the opening of the 2022 season, on August 8 2022, NFL All Day was open for all.
After that brief history lesson, let us continue our dive on our comparison of collecting physical sports cards vs this new way of collecting digital moments on NFL All Day. When physical sports cards first started, they were very basic — it was a photo of a player during action with stats and player information on the back. Today they still have that same concept with more flashy optics and concepts appealing to the eye. As NFL All Day has started, they have followed in those same steps. Basic model — graphic art around the moment, once the moment is clicked, it shows the highlight along with a detailed description of the play. The product is less than 2 years old so just as the basic design of the card moved to more flash and better design concepts over time, I believe All Day has room to grow in this area and will continue to add to these moments to ‘spice them up’ as they move forward.
UNDERSTANDING MOMENT VALUE
Tiers
Are you wondering ok, but how are these things valuable? Grading cards put instant value on them. What about scarcity? Glad you bring this up as this is a major foundation of NFL All Day. They use a tiering system within each series of moments. The tiering system is broken down by how many mints of the moment were made. Think of mints as in creation of the moment (printing a card). The mints are broken down into 5 tiers — Common, Rare, Legendary, Ultimate, and Genesis.
Let’s break them down:
· Common: Common moments are the most available and most affordable. These are great for new users who don’t want to start off throwing a ton of money into the platform but yet build up a solid collection. For both series, the max mint count for these is x/10000
· Rare: Rare moments come in as that ‘target moment’ for users in my opinion. They are both available and affordable to most. Like Legendary moments, there is a difference in mint across the 2 series. For Series 1, the max mint was x/1200 and in Series 2, the max mint was x/2499 but only x/1199 for regular season sets.
· Legendary: Legendary moments are next down in the rarity list. These were minted differently across Series 1 and Series 2 as in Series 1, they were minted as x/59 max whereas in Series 2 they upped it as these were minted as x/100 max. These are available but be prepared to drop a chunk of change into this tier of moments.
· Ultimate: Ultimate moments are available but very few of them exist at this point as these have been reserved for special historic plays/moments. These are minted as x/10 and highly expensive. There is special set within the Ultimate tier called Genesis. These Genesis moments are the most scarce moments on the platform as they are minted as 1/1 (max 1 available). However the majority of these are still in All Day’s hands.
Badges
Another way in which All Day adds to their moments and separates them between others besides tiering, is adding badges to specific moments. Think of badges as banners across printed cards. If you pull a rookie card, you usually immediately know because it will have the word rookie written somewhere on the front of the card. Badges work the same way, as soon as you rip your moment from the pack, you immediately notice its serial/mint as well if it has a badge associated with it.
They have multiple badges across their moments. Some moments can have multiple and man, these look so nice in the collection. My favorite badge is the All Day Debut badge. It signifies the first moment minted of that player on the All Day platform. The reason this badge is at the top of my favorite list is simply due to scarcity. A player can only have ONE moment, that is their debut moment on the platform. Other badges include the coveted Number 1 and Jersey badge. The Number 1 badge indicates the #1 serial of each mint. The Jersey badge indicates the serial number of the player’s jersey number in the moment (ex. the Jersey badge would be placed on the #22 serial of Derrick Henry’s moments)
MOMENTS CAN SERVE PURPOSE
Utility
Another edge collecting digitally has vs. collecting cardboard can be described with one simple word — Utility. Excuse me, what do you mean utility? How can something I can’t physically touch provide any use other than looking at it on your phone or computer screen? Think back to your past (or current) physical card collection. It is probably organized in some sort of special binder with your more respected cards in a hard case. But other than selling them, what can you do with them? Does owning them get you access to anything? This is where NFL All Day can really separate themselves by going the collecting digital route. You remember, these digital moments are stored on the blockchain. The blockchain is readable so All Day knows where every moment is located whether a moment is still in a pack or if it has been pulled and what digital wallet it is in. Therefore, they can provide utility to collectors for owning certain moments. By holding these moments, you can get special access to events or games that you simply can’t with collecting cardboard. NFL All Day has sent collectors to games including the Super Bowl and the NFL Draft. They have given away memorabilia, access to craft special moments, and Dapper credits. Players such as Cam Jordan and Alec Ingold have run giveaways for people holding their moments. And the surface is just being scratched in this area. One of NFL All Day’s slogans is “Future of Fandom”. There are so many things that can be done by going this route. Again, they are just now entering into their 2nd full NFL season.
One other major utility is centered around Gamification. Yes, you heard that correctly. NFL All Day has created ways to use these moments as ‘game pieces’… I will go more in detail around this topic in a later post. But as a high-level overview, you are able use the moments from your collection to win moments, packs, or dapper credit. The gamification side of NFL All Day keeps platform engagement up and gives users reason to visit the site!
Are you gaining interest? Do you see how this transition from paper to digital is going? Think about it, did everyone immediately switch from pencil to typewriter? Typewriter to keyboard? The old cliché of “Rome wasn’t built in a day” still rings true. Not everybody will be convinced. At least not at once. It will take time as All Day continues to build out their product for users to catch on and get on board. But what I do know is I have seen this trend of things going digital happen many times over my lifespan. And I can definitely see card collecting going in this direction. For further education and more in-depth information on NFL All Day, I highly recommend going to their site and reading their blogs to get a better feel and understanding of what NFL All Day really is!
LINKS :
-Collectability Blog:
-All Day blog on Badges :
-All Day blog page:
