Master List of Growth Resources

I’ve been building companies and working on Growth for over a decade. People are constantly asking for suggestions on books, articles, software, and videos. It only made sense to make the list of resources public. My intention is for this to be a living document — I’ll add to it as I come across valuable things. Enjoy!

Articles / Blogs

• Growth Hacking vs Marketing from Gagan Biyani, Sprig CEO
• Growthhackers.com is a community full of knowledge
• Wikipedia has a decent overview of Behavioral Analytics
• Wikipedia is also great for Cohort Analysis overview
• Great review of many “famous” growth hacks
• Andrew Chen’s blog is fantastic
• James Currier’s AMA is worth reading
• Nir Eyal’s blog won’t disappoint
• A16Z on 16 Startup Metrics
• Growth Studies: BuzzFeed, Nasty Gal, Upworthy, & More
• Josh Elman on Building Your Growth Model and his AMA
• Hiten Shah’s blog is full of value
• Social Capital on Diligence: Parts 1–5 (Thanks to Brady Lauback)
• Building a Growth Engine with Brian Balfour

Videos

• This talk by Alex Schultz is one of my favorite resources
• James Currier’s Le Web Presentation gives rare insight
• Dave McClure & Ed Baker on Engineering Virality

Books

• Viral Loop is a must read book — many consider it a classic
• Contagious: Why Things Catch On by Jonah Berger
• Growth Hacker Marketing by Ryan Holiday
• Hooked: How To Build Habit Forming Products by Nir Eyal

Software

• Amplitude is my favorite 3rd party analytics platform
• Crazy Egg is helpful heat mapping tool

People

• Alex Schultz has been most influential person for me on Growth (VP, Growth at Facebook, Former E-bay, Founder at www.paperairplanes.co.uk)
• Sean Ellis (CEO/Founder at Qualaroo & Growth Hackers, Early at Dropbox, Eventbrite, LogMeIn, etc)
• Ed Baker (Head of Growth at Uber, Former Head of International Growth at Facebook, Co-Founder at Friend.ly)
• Andrew Chen (Heads up Supply Side Growth at Uber, Investor/Advisor in Dropbox, AngelList, Product Hunt, Kiva, etc)
• James Currier (Managing Partner at NFX Guild)
• Josh Elman (Partner at Greylock, Former PM at Twitter & Facebook)
• Really too many to list including Brian Hale, Hiten Shah, Rob Andrews, Everette Taylor, Nick Sunseri, Neil Patel, etc

Hopefully this is helpful. Feel free to tweet me or email me additional resources to add to the list. (anthony.pompliano @ gmail.com)