A Product Manager’s guide on getting it right

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In the previous post of this 2-part series, we started the roadmapping exercise by looking at the larger categories, or “what” we want to build. In this post, we delve into the “whys”. These are essentially problem statements that we want to solve — or simply put, the answer to why something needs to be built. These usually come from various sources within the organization — most commonly, the various functions of the company.

This is an important exercise, as it provides an opportunity to Product teams to align their goals with those of other functions, identify problem statements that will drive maximum impact, and amplify the outcome of their efforts. …


A Product Manager’s guide on getting it right

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Planning a quarter is one of my favorite times in a year. It’s a rare opportunity to mentally pause (when else can a PM do that, amirite?), take a step back from the everyday madness to reassess the state of affairs, and truly gauge if you’re indeed headed in the right direction. …


The other day, I was trying to figure out the cause behind some unexpected responses that I’d received from customers on a survey that I’d conducted. One aha moment led to another and I soon found myself digging through Apple’s purchase receipt documentation. To my surprise, I discovered that Apple shares many bits of information in subscription receipts — the JSON has about 20 fields, and combining fields together gives you as a product owner all sorts of information about a customer’s subscription status, based off of which one can build lifecycle emails and revival tactics.

If you’re interested, the detailed documentation of all the fields can be found here. Note that the receipt can be queried at any time for a user, so this gives us the most up-to-date information about any subscription. Here are some details that can be deciphered from one or a combination of these…

About

Head of Product @ signeasy.com. Writer @ growthinstincts.io. NUS and Manipal alum.

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