CPC, abbreviation of Cost per click in AdSense is a term which represents the amount of money Google AdSense pays when someone clicks an ad from your site. This article is not again one more copy paste like other articles on Internet and hence instead of showing you formula of cost per click calculation, we will discuss the real working CPC tips in AdSense.
This article is relatively big because its not a crap like others and after reading full article, you will definitely come to know many new things in this area. Brace yourself for few minutes if you really want to increase your cost per click.
When I was new in Google AdSense, I searched about how to get high CPC to earn more. I bumped to multiple guides on Internet which stated some guidelines to follow to increase CPC without any proof. Yep! Maximum bloggers don’t have any proof and if have, they don’t want to share.
When you search on Google about “how to increase CPC in AdSense“, you will find articles which have been altered and just copy pasted from each other. They have written articles just to get traffic from these types of searches. But I am not here to do the same thing. I am here to share my experience with AdSense.
Assuming that you have already AdSense ads on your blog, so it hints that your website is good in on-page SEO, User experience and is having good and unique content.
So, we will not talk about the same crap repeatedly again and again like other blogs. I am going to share some new things which will help you increase your cost per click (CPC) to great extent. These are the best ways which will suddenly boost up your AdSense CPC.
Many people are struggling and don’t have CPC even $0.50 in AdSense. This is because of no market research and no proper strategies. Don’t bother as the below rules are going to help you for sure.
To be perfect with anything, you need to understand that from its core. So lets dig inside. I know few things will not be new for you but to get all the CPC tips, its recommended to read this article till end.
What is Google AdSense and how it works?
AdSense is a pay per click program. i.e you get paid when any visitor clicks an ad from your website or blog. The money you get on each click is called cost per click (CPC) and it may differ according to different advertisers.
Do you know how the ads are shown?
Google Adwords is a program, where advertisers advertise their products and AdSense displays those ads on publisher websites.
Now the ads which are shown on your website decides your earning. If an ad is being shown on your blog whose advertiser has not paid a huge amount to Google, then its obvious that you will get less paid if someone clicks that ad from your blog. So to make sure we get paid high for each click, we will have to let Google put high CPC ads on our pages.
To enforce that, the main things here is one and only content. Content plays the most important role in maintaining CPC of your account. Google determines many factors before showing one ad on a website like
- Google scans your page contents for its relevancy.
- The place of Ad blocks on your site.
- Page Value (Also called Page Authority of your blog).
- High CPC keywords, etc.
What is High CPC keyword?
Lets understand this with an example.
- Lets say John is an advertiser. John wants to sell his black polished chair from his e-commerce website. So he opts for Google Advertising, and chooses “chair“ keyword to show his chair selling ads on the websites where chair related contents exists. So Google will publish his ads to the blogs and websites who are having relevant articles about Furniture and mostly chair. This approach is called targeting audience.
- But John didn’t made sales as what he had expected. So he changed his Advertising strategy. Now John wanted to deeply target people who actually want to purchase black chair by choosing “black chair“ keyword. So he customized his ads settingsto show his ads on the pages where articles relates to “black chair“.
In both the above strategies, the keywords chosen by John varied to reach more targeted audience to grow his business.
Now Google will show his ads on some particular websites whose articles are relevant to black chair. Since John is now targeting very specific keywords, this makes sure that his ad is reaching to only interested people and if someone clicks his ad then they are possibly going to become his customer.
But wait. It’s not over.
John enjoyed his advertising because he got only interested customers who potentially became his customers in the same amount what he shelled out. Here comes Google. If John is making more money, then Google also needs to make money. Right?
So now what Google said to John is, if you want to display “chair” related ads we will accept 500$ for 100 ad blocks. But if you go for “black chair” keyword, you will have to pay 1000$ for same 100 ad blocks. Because by doing so John can make more money through his business.
John agrees because just by shelling some more amount, he will get only customers who are really interested in his product. So now his 1 ad clicks will equal 10$ for 1 click but surely one targeted customer for Johns business. Google keeps 32% of the revenue generated through one click so the publisher will get 68% of share of revenue generated. So 1 ad click from the website where this ad was clicked will give 6$ to its site owner(publisher) and his CPC counts to $6.
Means if that blog or website owner optimized their pages and content with “black chair” keyword, then only Google showed the ad where he made $6 just from 1 click.
So in this scenario, “chair” is just a keywords, but “black chair” is High CPC keyword.
I hope you got it.
Now, many other factors depends on how Google pays you more on 1 ad click. The above example was the most basic one to make you aware of the things going in behind in most clear way. If you want to earn more from AdSense, just hold tight and keep reading.
1. High CPC keywords
Write articles about the products which are having very high competition, high exposure in the market and is going to be evergreen. It means that choose keywords which are more profitable. How to do that? Its very simple.
Make one AdWords account and Go to Keyword Planner. Search for the keyword for which you are writing and optimizing your next article. When you search with your keyword, you will get a list of possible relevant keywords which are being used by the Advertisers. Choose the best matching relevant content whose suggested bid is high.
It means Advertisers will pay that much amount if they target that specific keyword while advertising. The higher the bid, the more you get paid if ads are coming on your pages based on that keyword.
For example, I am writing an article on AdSense. When I search “adsense” keyword in Adwords then it displays the particluar result in INR.
Here when sorted by suggested bid, it shows that “adsense software” keyword is a high CPC keyword. For this keyword, Advertisers are paying more and if I optimize my AdSense article along with this keyword, then I have more chances to get high CPC ads on my upcoming AdSense article.
2. Restriction of Ad Networks and Ads Types
For a minute assume that you have an article on furniture and you have written it like this. “Beautiful furniture available. Welcome yourself to your new home with new beautiful, elegantly designed black chairs, made to suit your daily needs, and to match your style in the most comfortable way.”
- John is carpenter and want to sell Black chair with keyword “black chair”
- Aussie is Marketing manager of XYZ Construction Groups and wants to sell new built homes.
When both people comes to Google to show their ads, Google finds out that your blog contains relevant articles for both of their advertisers. To deal with this situation, Google will now perform an auction. Advertiser willing to pay more, will get selected and he will have to pay more money to show ads on your blog. So the ads now showing on your article will generate high CPC and you will get more paid.
Coming out of the example, now open Google and type “how to increase CPC in Adsense“. I can guarantee you that you will find more then 50% of article stating that you should block the ads types and networks which are not relevant to your niche. Now you can judge yourself that which blog articles are good and bad for you.
After reading the above example, you saw that 2 advertisers from different networks and types competed for your ad space which landed the most high bidder ads on your site. If you would have blocked Aussie’s Real Estate related networks and ad types, then you would have got John’s ads on your website paying less for the same ad space. So don’t block any ads unless and until its very necessary.
I know you want to know more. Please refer my article here which is already published. Let’s not waste much memory of our Medium. :)