Gain Insight Into Mobile Advertising Strategy of Casual Games in Early 2020

3 min readMay 11, 2020


Casual Games Occupied A Considerable Proportion

According to the following data from App Growing Global, there were seven casual game occupied seats of the Top 10 of Advertising Ranking List at the Q1 of 2020. The data covered 18 countries/regions and 14 media networks like Facebook, Admob, Unity, etc. There were 1,891 casual games and 75,000 ads included as the sample of the following report. Scroll down to check out details.

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Analysis of the below two pictures revealed more casual game ads were delivered to the Andriod system than the iSO system, in terms of both media and countries/regions.

The Proportion of Casual Game Advertising Among Mobile Game Advertising (2020 Q1)
The Proportion of Casual Game Ads Among Mobile Game Ads in Different Media (2020 Q1) / color green = Andriod; color grey = iSO

Top Ranking Casual Games Are Repetitive Among T1 Countries

App Growing Global analyzed the top 100 casual games from six T1 countries including America, Canada, France, United Kingdom, Germany and Australia — data showed there were 43 casual games listed on the top 100 in six countries at the same time.

Left: The Proportion of Casual Games Listed on The Top 100 in Six Countries at the Same Time / Right: The Proportion of Casual Games Listed on The Top 100 in One of Six Countries

Casual Games delivered in the above six countries could be divided into nice types including Block Elimination Game, Tile-Matching Game, Business-Simulation Game, Physics Game, Alphabet Game, Detective Game, Painting Game, Puzzle Game and others — among those, Tile-Matching Game occupied the most proportion of 34%, while 15% was with Business-Simulation Games and 13% was with Alphabet Game. The rest of them were all less than 10%.

From the material type’s perspective, video dominating the chart of 75.67% while website, image and multiple images shared the rest of 25% together. As we all understand that videos are easier to catch users’ attention than other materials.

The proportion of Different Material Types in Casual Game Ads (2020 Q1)

How Video Ads Performed in Different Casual Games?

Overall, video ads in casual games were colorful, eye-catching and delightful, highly matching the target client. As for the creative idea, most of them were “quickly mission completed” “fail — re-try — pass” or “continue failure,” to attract users to keep trying.

Looking for more insight into casual games or others? Why not unlock the three days free trial of App Growing Global to discover your own preference? All you need to do is visiting with your e-mail address. Last but not least, buying the yearly plan in May will get the extra two months for free.




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