Applause Applause — A Creative Digital Studio | Where would digital marketing be in a world devoid of Facebook?

“FOR ME, PRIVACY AND SECURITY ARE REALLY IMPORTANT. WE THINK ABOUT IT IN TERMS OF BOTH: YOU CAN’T HAVE PRIVACY WITHOUT SECURITY.” — LARRY PAGE

Remember the ancient era of the internet? It was an 8-bit land where cats weren’t funny and life was really Solitaire.

It promised us of a crazy world full of frenzy, excitement, experimentation, and freedom! With the invention of the Internet, the world witnessed a new way of communication (and new way to do some other, less dignified stuff).

Of course, how can we forget the ads? Those vivid, colorful banners that popped up with strange messages like, “Have you ever clicked here?” Well if we’re not mistaken, that is roughly what was written in the first ever banner ad that went live on the internet on 27th October 1994. And it was on that day, online advertising (or digital advertising as we know it), was born. The industry that would go on to become a $230 billion (USD) market, was in fact started with a sum of $30,000 that AT&T paid to HotWired (Wired Magazine’s former online publication) to place a banner ad on their website for 3 months. This banner ad worked on a very different model from today’s pay-per-click model. It was based on the traditional offline advertising model of occupying space. Unbelievably, the ad received a click-through-rate of 44%! (A number that would cause advertisers today fall from their seats). Now, compare that with today’s average click-through-rate of 0.06%. Strange, right?

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