Up until the last decade, outbound marketing had been the primary means marketers used to reach their targeted audience. That included lots of cold calling, trade shows, and aggressive advertising. With the onset of the Internet, mobile devices and social media, this has shifted dramatically. Consumers now have the power to make more informed decisions, and […]

via Miin™ Magazine http://magazine.miin.co/transitioning-successfully-from-outbound-to-inbound-marketing/?pk_campaign=feed&pk_kwd=transitioning-successfully-from-outbound-to-inbound-marketing