What’s the idea: 3 fundamentals for a successful digital creative campaign?
Thinking of a “Big Idea”
The fact is that the role of creative agency or any digital agency — in giving an insight, taking the “Big Idea” to another level and implementing it through a series of executions as a campaign — has never been this important.
During the old days of media, a creative agency used to be solely responsible for the entire marketing communications, the whole process involved in the creation, production and distribution of advertising. Creative agency not only controlled the creation and implementation of the campaign idea, but also all of its manifestations and often the media reach to the end consumer. Read More