Importance of Colors in Responsive Web Design & Development

If you thought that website design is all about content and speed, you are sadly mistaken. A great design is what sets your site apart from the crowd. Your site does not just deliver content, but also visually enticing.

When your target audience visits your site for the first time, they create a notion and a set of feelings about your website and your organization. This is your chance to win them over.

The overall look of your website can play an instrumental role in creating a WOW factor. Design can arouse emotions and interest. In order to win your audience, you should understand different elements of web design and how its use will affect the mood and experience of the visitor while browsing the website.

Remember, the type of feelings users have for your website — whether positive or negative — are entirely in your hands. It is crucial that you don’t overlook the design elements.

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Color is one of the most important elements of design. However, the impact of colors is entirely different. Whether it is personal preference or cultural difference, a color can evoke emotions in people.

It is important to understand how colors affect different people. Sometimes simple changes in hue or saturation of a color can trigger an altogether different feeling. Cultural differences play an important role something that elevates moods of people in one country can depress moods of people in another country.

Selecting an important color is one of the most important features of the responsive website design process. Yet this continues to be blatantly ignored aspect.

Understand the meaning of colors

Certain colors are associated with cultural and social implications. Here are some meanings of colors in the western world.

Red:

This color represents passion, power, love and energy. It tends to attract attention which is why it is commonly used in important notices.

Orange:

Versatile orange color helps to create a movement of energy, friendliness. Orange also helps to create association and vigor.

Yellow:

Depending on the shade, yellow can reflect happiness and eagerness. While bright yellow can depict energy, darker shade can reflect wisdom and curiosity.

Green:

This color depicts environment and finance-related themes, as well as stability. Basically, this color helps create stable and balanced atmosphere.

Blue:

Reflects safety and reliability. This shade is often used to create a corporate look and epitomizes strength.

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While there are several different ways to mix colors together, we will quickly let you know about the 3 most successful, and common, ones:

Triadic
Using vibrancy and complementation, but drifting from the complex contrast, the triadic structure is a safe bet and most dependable scheme.

Compound (Split Complementary)
The next scheme is difficult to manage, but can be worthwhile if done in an effective manner. The concept uses contrasting and complementary pairs.

Analogous
Finally, there is the analogous scheme, which focuses primarily on complementary colors. This one highlights vibrancy of the colors.

Wrapping Up

Keep it Simple:
One of the most common mistakes with colors is its rampant overuse. Avoid using too many colors. After all, overuse of colors tends to confuse users as you convey too many messages at once. This will make your website difficult to navigate.

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