9 Email Opening Stats to Optimise your Email Campaigns

The opening lines of an email plays a crucial role in deciding the fate of the email. Just like a book gets judged by its covers, an email is judged by its opening lines. The most important fact is, email opening lines catalyse in-mail clicks. While average open rates can be of 22.87%, the click-through rates are often as low as 3.26%.

Crafting a good subject is closely followed by writing convincing opening lines. Although there are many tips and tricks available on the internet for creating a good opening line, there can’t be a better way to encourage marketers other than metrics.

Here are 9 stunning email opening line stats that can help in optimising your email campaign.