Know about the 8 Types of Inboxes of your Subscribers
A successful email campaign depends on several factors. While we are always looking for metrics like email open rates, subscribers’ count, click-throughs, etc., another important aspect is to know your subscriber’s mailbox. What we mean here is, after research, we found subscribers have around eight different types of mailboxes. There are some users who are extremely active, while others are slow to respond. Then there is also a group that will never come back.
These attributes of your subscribers have made way for a mailbox segmentation that can help you in designing a successful email campaign. Know about the 8 Types of MailBoxes of your Subscribers now.