How product framing can help grow your startup (or kill it)

What’s framing and why should you care?

A non-tech example

A tech startup example

Why are we so bad at this?

The positioning statement: candidate for most useless business tool ever

A better starting point — 4 styles of framing

--

--

--

Entrepreneur, speaker, consultant, board member, advisor. Former CEO Sprintly. I help companies launch innovative new products. http://aprildunford.com

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
April Dunford

April Dunford

Entrepreneur, speaker, consultant, board member, advisor. Former CEO Sprintly. I help companies launch innovative new products. http://aprildunford.com

More from Medium

Product experience defines a startup. Period.

How my product reached 1,000,000 users

Product Idea: Playlist Management for Spotify

Building your next product!