April DunfordinHackerNoon.comWhy You Should Not Let Customers Decide What Your Product IsI was recently asked to name the biggest product positioning mistake a startup could make. My answer was that most companies don’t position…Sep 11, 20183Sep 11, 20183
April DunfordinHackerNoon.comWhy your investor pitch is ruining your sales pitchInvestors love disruption and lock-in. Customers want to know what you can do for them right now.Apr 11, 20173Apr 11, 20173
April DunfordinHackerNoon.comObviously Awesome: a product positioning exerciseA template and a process for putting your strengths at the centre of your positioning.Feb 8, 201719Feb 8, 201719
April DunfordinART + marketingHow to transform your product by giving it contextA great product can be undone by lousy positioningOct 26, 20165Oct 26, 20165
April DunfordinHackerNoon.comB2B SaaS: Evolving from founder selling to a sales teamAre you hiring account managers too early?Jul 6, 20163Jul 6, 20163
April DunfordWhat the heck is your product really?The same product can live in many categories and sometimes the default is not the best choice.Jun 28, 20161Jun 28, 20161
April DunfordIf you think Positioning is a marketing exercise, you’re doing it wrongYour offerings can’t be positioned by marketing alone — here’s how to every department is impacted.May 18, 20161May 18, 20161
April DunfordHow product framing can help grow your startup (or kill it)How explicitly giving prospects a frame of reference for what you do and why they should care can help your startup growMay 3, 20164May 3, 20164
April DunfordEverything You Know About Positioning is WrongThe days where the marketing department developed positioning and dictated it to the market are over.Oct 13, 20151Oct 13, 20151
April DunfordinMarketing And Growth HackingComponents of a Startup Marketing PlanJun 23, 20153Jun 23, 20153
