April Dunford – Medium

April Dunford

Published in
HackerNoon.com

Why You Should Not Let Customers Decide What Your Product Is

I was recently asked to name the biggest product positioning mistake a startup could make. My answer was that most companies don’t position…

Sep 11, 2018

Why You Should Not Let Customers Decide What Your Product Is

Sep 11, 2018

Published in
HackerNoon.com

Why your investor pitch is ruining your sales pitch

Investors love disruption and lock-in. Customers want to know what you can do for them right now.

Apr 11, 2017

Why your investor pitch is ruining your sales pitch

Apr 11, 2017

Published in
HackerNoon.com

Obviously Awesome: a product positioning exercise

A template and a process for putting your strengths at the centre of your positioning.

Feb 8, 2017

Obviously Awesome: a product positioning exercise

Feb 8, 2017

Published in
ART + marketing

How to transform your product by giving it context

A great product can be undone by lousy positioning

Oct 26, 2016

How to transform your product by giving it context

Oct 26, 2016

Published in
HackerNoon.com

B2B SaaS: Evolving from founder selling to a sales team

Are you hiring account managers too early?

Jul 6, 2016

B2B SaaS: Evolving from founder selling to a sales team

Jul 6, 2016

What the heck is your product really?

The same product can live in many categories and sometimes the default is not the best choice.

Jun 28, 2016

What the heck is your product really?

Jun 28, 2016

If you think Positioning is a marketing exercise, you’re doing it wrong

Your offerings can’t be positioned by marketing alone — here’s how to every department is impacted.

May 18, 2016

If you think Positioning is a marketing exercise, you’re doing it wrong

May 18, 2016

How product framing can help grow your startup (or kill it)

How explicitly giving prospects a frame of reference for what you do and why they should care can help your startup grow

May 3, 2016

How product framing can help grow your startup (or kill it)

May 3, 2016

Everything You Know About Positioning is Wrong

The days where the marketing department developed positioning and dictated it to the market are over.

Oct 13, 2015

Everything You Know About Positioning is Wrong

Oct 13, 2015

Published in
Marketing And Growth Hacking

Components of a Startup Marketing Plan

Jun 23, 2015

Components of a Startup Marketing Plan

Jun 23, 2015

April Dunford

April Dunford

Positioning for technology companies. Author, Obviously Awesome. http://aprildunford.com

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