April DunfordinHackerNoon.comWhy You Should Not Let Customers Decide What Your Product IsI was recently asked to name the biggest product positioning mistake a startup could make. My answer was that most companies don’t position…5 min read·Sep 11, 2018--3--3
April DunfordinHackerNoon.comWhy your investor pitch is ruining your sales pitchInvestors love disruption and lock-in. Customers want to know what you can do for them right now.6 min read·Apr 11, 2017--3--3
April DunfordinHackerNoon.comObviously Awesome: a product positioning exerciseA template and a process for putting your strengths at the centre of your positioning.14 min read·Feb 8, 2017--19--19
April DunfordinART + marketingHow to transform your product by giving it contextA great product can be undone by lousy positioning6 min read·Oct 26, 2016--5--5
April DunfordinHackerNoon.comB2B SaaS: Evolving from founder selling to a sales teamAre you hiring account managers too early?7 min read·Jul 6, 2016--3--3
April DunfordWhat the heck is your product really?The same product can live in many categories and sometimes the default is not the best choice.3 min read·Jun 28, 2016--1--1
April DunfordIf you think Positioning is a marketing exercise, you’re doing it wrongYour offerings can’t be positioned by marketing alone — here’s how to every department is impacted.5 min read·May 18, 2016--1--1
April DunfordHow product framing can help grow your startup (or kill it)How explicitly giving prospects a frame of reference for what you do and why they should care can help your startup grow9 min read·May 3, 2016--4--4
April DunfordEverything You Know About Positioning is WrongThe days where the marketing department developed positioning and dictated it to the market are over.4 min read·Oct 13, 2015--1--1
April DunfordinMarketing And Growth HackingComponents of a Startup Marketing Plan6 min read·Jun 23, 2015--3--3