Published inIntrinsic Point (by Gainsight PX)·Oct 22, 2018Product Management in the Age of the CustomerI’m incredibly excited about the merger of Aptrinsic and Gainsight. Here’s why. We started Aptrinsic because we wanted to solve one of the biggest challenges businesses face: achieving hyper-growth in an era where products and services are being consumed through web and mobile apps at an unprecedented pace. This being…Customer Success4 min readCustomer Success4 min read
Published inIntrinsic Point (by Gainsight PX)·Jun 7, 2018When, why and how often to use NPSThe NPS or Net Promoter Score survey is a method of measuring your customers’ overall satisfaction with your company’s product or service and a proxy for brand loyalty. The survey itself is simple. Customers are asked one single question, “On a scale of 0–10, how likely are you to recommend…Nps3 min readNps3 min read
Published inIntrinsic Point (by Gainsight PX)·Jun 7, 2018The ins and outs of funnel analysisFunnel analysis helps determine the point in which users are dropping off of a series of events that leads towards a defined goal. An example goal for an enterprise application could be when the administrator completes the setup of a required integration. No matter the application, funnel analysis can help…Startup2 min readStartup2 min read
Jun 6, 2018How to Determine Product-Market Fit using Cohort Retention AnalysisA cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. In this article we’ll cover two specific questions you can answer using a cohort retention analysis, “what is my window of time…Growth2 min readGrowth2 min read
Published inIntrinsic Point (by Gainsight PX)·Mar 19, 2018Boost enterprise sales with leads from product trialsA majority of SaaS companies that I have built products for have brought their products to market with a sales led G2M motion. The sales reps would source new customers through outbound efforts and engaging their professional network. …Product Management4 min readProduct Management4 min read
Feb 6, 2018Aptrinsic Adds Email Channel to Help Companies Deliver Hyper-personalized Customer CommunicationsEmpowering SaaS companies to execute on more personalized onboarding and customer marketing experiences — SAN MATEO, Calif., Feb. 06, 2017 — Aptrinsic, the company behind the Product Experience Platform, has announced the addition of email engagements to its solution. …Marketing3 min readMarketing3 min read
Published inIntrinsic Point (by Gainsight PX)·Jan 2, 2018Top Tips for Product Leaders from the Chief Product Officer of Box: Jeetu PatelHow to Build and Manage Successful Product Team — During Aptrinsic’s recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here is a summary of the tips shared by Jeetu Patel — Chief Product Officer for Box — on how to run an effective product organization. Since its founding in 2005…Startup8 min readStartup8 min read
Published inIntrinsic Point (by Gainsight PX)·Dec 21, 2017How to Design Your Product for Growth?7 Key Growth Principles from Google’s Head of Growth: Ken Rudin — During our recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here we summarize the seven principles outlined by Ken Rudin — Head of User Growth and Analytics at Google — on how to drive product growth.Retention11 min readRetention11 min read
Published inIntrinsic Point (by Gainsight PX)·Oct 6, 2017CH 15: Conclusion — The Future of SaaS is the Personalized Product ExperienceBecoming Customer Focused, Experience Driven, and Product Led — Note: This article covers Chapter 15 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read the previous chapter — CH 14: Three Pillars that Support a Successful Product-led GTM StrategySaaS8 min readSaaS8 min read
Published inIntrinsic Point (by Gainsight PX)·Oct 6, 2017CH 14: Three Pillars that Support a Successful Product-led GTM StrategyData, Engagement, and Experimentation — Note: This article covers Chapter 14 of the “Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share. Read previous chapter: CH 13: Metrics: Measuring Success with a Product-led GTMSaaS7 min readSaaS7 min read
