How to Build and Manage Successful Product Team

During Aptrinsic’s recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here is a summary of the tips shared by Jeetu Patel — Chief Product Officer for Box — on how to run an effective product organization. Since its founding in 2005…

Becoming Customer Focused, Experience Driven, and Product Led

Note:

This article covers Chapter 15 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share.

Read the previous chapter — CH 14: Three Pillars that Support a Successful Product-led GTM Strategy

It should come as no surprise that digital transformation is…

Data, Engagement, and Experimentation

Note:

This article covers Chapter 14 of the “Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share.

Read previous chapter: CH 13: Metrics: Measuring Success with a Product-led GTM

A product-led GTM strategy provides a new framework for how leading…

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