I’m incredibly excited about the merger of Aptrinsic and Gainsight. Here’s why.

Aptrinsic and Gainsight join force

We started Aptrinsic because we wanted to solve one of the biggest challenges businesses face: achieving hyper-growth in an era where products and services are being consumed through web and mobile apps at an unprecedented pace.

This being the case, a big part of the customer experience today is actually delivered through the product. Which is why we at Aptrinsic decided to focus on product experience in order to help companies turn their product into a sustainable growth engine for their business.

Most companies claim they know their…


The NPS or Net Promoter Score survey is a method of measuring your customers’ overall satisfaction with your company’s product or service and a proxy for brand loyalty. The survey itself is simple. Customers are asked one single question, “On a scale of 0–10, how likely are you to recommend this company’s product or service to a friend or colleague?” Based on their rating, the customers are classified into one of three categories; Detractors, Passives and Promoters.

In-App Delivery of NPS Survey

Promoters answered 9 or 10 and are the repeat buyers and evangelists who recommend your products and services. Passives give a score of…


Funnel analysis helps determine the point in which users are dropping off of a series of events that leads towards a defined goal. An example goal for an enterprise application could be when the administrator completes the setup of a required integration.

No matter the application, funnel analysis can help you measure goals you have set for product adoption and identify the friction points your users have while using your product.

Once you have defined the steps of your funnel, the first thing you’ll want to learn is where significant drop off occurs in the process. …


A cohort retention analysis is a helpful tool for product teams to understand how many of their users return to their product and after what period of time. In this article we’ll cover two specific questions you can answer using a cohort retention analysis, “what is my window of time to deliver an aha moment to my users?” and “has my product achieved product market fit?”. Both are critical to know in order to deliver the best customer experience and successful product.

What is my window of time to deliver an aha moment to my users?

To determine the window…


A majority of SaaS companies that I have built products for have brought their products to market with a sales led G2M motion. The sales reps would source new customers through outbound efforts and engaging their professional network. This method was great when we were trying to find product-market fit as the sales reps were close to the customer and we had easy access to interview the customers we engaged with.

However, as our business grew we ran into challenges efficiently scaling our G2M efforts. We did all the right things. We invested more into marketing and reduced the size…


Empowering SaaS companies to execute on more personalized onboarding and customer marketing experiences

SAN MATEO, Calif., Feb. 06, 2017 — Aptrinsic, the company behind the Product Experience Platform, has announced the addition of email engagements to its solution. Designed for product managers and product growth managers, the Aptrinsic platform enables companies to deliver more interactive product experiences by guiding their customers to really know, love, and use their products.

Now, with email engagements, Software-as-a-Service (SaaS) product and install-base teams can create custom emails based on a user’s role, account, industry or any other product data captured by Aptrinsic. …


How to Build and Manage Successful Product Team

During Aptrinsic’s recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here is a summary of the tips shared by Jeetu Patel — Chief Product Officer for Box — on how to run an effective product organization. Since its founding in 2005, Box has made it easier for people to securely share ideas, collaborate and get work done faster. Today, about 76,000 businesses and more than 56 millions users trust Box to manage content in the cloud.

According to Jeetu, one mistake on the product management side has ripple effects for years…


7 Key Growth Principles from Google’s Head of Growth: Ken Rudin

During our recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here we summarize the seven principles outlined by Ken Rudin — Head of User Growth and Analytics at Google — on how to drive product growth.


Mastering Product Experience (in SaaS) with Product-Led Go-to-Market Strategy

Becoming Customer Focused, Experience Driven, and Product Led

Note:

This article covers Chapter 15 of the “Mastering Product Experience: How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share.

Read the previous chapter — CH 14: Three Pillars that Support a Successful Product-led GTM Strategy

It should come as no surprise that digital transformation is impacting every aspect of our society. In this book, we are guilty of referencing some of the most overused examples, such as Amazon and Netflix, to explain the force behind this transformation. …


Data, Engagement, and Experimentation

Note:

This article covers Chapter 14 of the “Mastering Product Experience:How to Deliver Personalized Product Experiences with Product-led Go-to-Market Strategy” book written by the Aptrinsic team: Nick Bonfiglio, Mickey Alon, and Myk Pono. Please don’t forget to like and share.

Read previous chapter: CH 13: Metrics: Measuring Success with a Product-led GTM

A product-led GTM strategy provides a new framework for how leading SaaS organizations think about taking products to market and acquiring, retaining, and growing customers in a repeatable, scalable way.

Top management must get behind this approach to ensure the whole organization is supporting personalized customer experiences. We’ve discussed a few ways that product-led strategy enables companies to focus on personalized…

Aptrinsic

Deliver Engaging Product Experiences to Your Users — For a Free 100 user version visit www.aptrinsic.com

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