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I have always been fond of leveraging data visualizations to visualize and interpret data; I was excited when I found out that my summer project would be building an analytics dashboard for Xandr Monetize!

The objective of the project was to visualize historical delivery and performance metrics. Visualization will help customers quickly understand whether a deal is meeting its goal, troubleshooting, or monitor whether changes resulted in improved delivery.

Now you must be thinking, doesn’t Xandr Monetize already offer data visualization? The short answer is yes, however, the graphs are separated across two different screens representing different metrics for each. Moreover, some graphs are available in internal tools and not directly visible to customers in the product. As you must have guessed, it is difficult for customers to map graphs on two different screens and come up with insights and conclusions, resulting in a subpar experience. …

Apurva Mulay

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