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How do you know that you are ready to take the leap of faith and turn an idea into a company? It obviously takes courage and a pinch of risk-taking — but there’s a lot more to it as our experts know.

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Graphic by Emilian Hirsch

Every founder eventually comes to a point where he or she has to decide to take a leap into the unknown. While many people initially work on their ideas at night and on weekends, a crucial question is increasingly emerging: When will I be in a position to actually do this founding thing?

It takes a lot of courage and willingness to take risks, for example, to leave an open-ended employment contract behind and devote yourself entirely to your own idea. A brilliant idea does not automatically guarantee (paying) customers and long-term financing is rarely secured.

Our podcast series “The Early Stages” walks you through the “Startup Journey” in six episodes — from founding to funding and growing your startup. In each episode, host Julia comes together with founders and an APX expert to discuss one stage in the process of building a company, sharing their personal experiences, learnings, and advice for other up-and-coming entrepreneurs.


Meet Thién, Tim and Minh. They believe automation tools can save businesses a lot of valuable time and help them make better decisions. For that, they have started spreekit — a new way to manage and automate orders between businesses.

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The spreekit team: Thién, Minh, and Tim

Every business knows how stressful outbound sales and finalizing orders can be. Often it is not because the buyer is not interested in the products, but rather because the sales process can drag on miserably. To help with the process, they started with an app for local businesses to manage inventories and request resupplies from their wholesalers.

After releasing their app and onboarding their first users, they witnessed first hand how even simple B2B orders take more than 6 interactions from buyers and sellers. To understand the root of the problem, they asked to join the WhatsApp conversations between their users and suppliers. …


„Talent wins games, but teamwork and intelligence win championships.“

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These are the famous words of basketball superstar Michael Jordan. Anyone who has seen the popular Netflix series “The Last Dance” or followed Jordan’s career knows that he had to learn this lesson the hard way. Yet the insight is so universal that it applies not only to basketball but any kind of teamwork. And it applies, especially to founders.

Statistics suggest that almost one in four failed startups cites the wrong team as the reason for failure. So, finding the people that best fit your company is crucial when founding your own business. …

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