Aqib Khalil
Aug 9, 2017 · 3 min read

Do you own a small or medium business? If so, you are aware that posting on Facebook is crucial if you want to engage with loyal customers and get in front of new leads. 65 million local businesses are now on the platform and use it every day to engage, interact and grow their brand. The catch is to try and come up with relevant and creative content that will engage your fans. It can be timely!

Fortunately, we believe in creating and sharing useful marketing information to create a better experience for our audiences-it’s all about the end user right!

So, here are six tips you can begin implementing to make the most of Facebook marketing for your business.


Products & Services

You business offers something unique so make a big deal about it! Post about your excellent service and awesome products. Post images of you storefront, product specifics and show off both the interior and exterior of your business. Get your team and customer testimonials and mark your social-proofing checkbox as done! Fans need to be reminded why they are loyal to you and it is your duty to present the content to them.


Reviews & Testimonials

Highlight some of your best reviews as Facebook posts. A new customer looking up your business on Facebook will be able to see positive and real testimonials from your customers and will be given assurance that your business is trusted and committed to customer service. You can also use testimonials to drive review submissions on sites like Google and Yelp, thereby creating a cross-promotive strategy. Nearly 60% of consumers look at 2–3 review sites before deciding about a business so ensure your fans know where to find you!


User-Generate Content

Users who post about your business on Facebook are valuable brand ambassadors. See what they are posting about you via Facebook, Twitter and Instagram (link to previous articles) and reshape on your platform. Oh, and remember to @mention your follower and thank them!

Sharing a user’s post about how great your business is can go a long way. It tells a story, makes your content organic and gives it that personal touch.


Tips & Tricks

What does your audience want to know? How can you solve their problem? Have some answers ready and use this as the basis for a mini-tutorial post. Providing value and educating your fans will position you as a the go-to person in your sector and build trust with your audience.


Like A Page As Your Brand

You can show some love towards other brands on Facebook by Liking their page from your business page. Show gratitude and get your brand out there on other business accounts!


Audience Insights

With the prevalence of Facebook advertising, Audience Insights offers detailed information about your target audience so you can create more relevant and detailed content. It is also a useful tool to create interesting an engaging statistical graphics about the global Facebook audience or your specific page’s demographic information. This can pave the way for some great infographics-which we can help with!


Did I Miss A Hack?

Please drop comments below and share your Facebook hacks and tactics. What helps your page stand out from crowd? We’d love to know!

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