Let’s Get Video Marketing!

Aqib Khalil
Jul 25, 2017 · 4 min read

Many digital marketers have realized the immense potential of video marketing and live video, and the results they can bring when campaigned at an opportune moment. The engagement rate from a blog great but from videos it is even greater.

So tune in for insights on video marketing strategies to push your brand deeper into the crowd!

Videos Push Product Sales

Consider generating a landing page that will drive audiences to subscribe and make a product purchase or subscription payment. Landing pages with videos are known to increase conversions by as high as 80%.

In a nutshell, infographics are easy to comprehend. Video content is easiest to understand. Just to give you some stats:

  • embedding video into emails has the potential to increase CTR’s by 300%
  • videos can increase brand association by 150%
  • more than 80% of audiences prefer watching a live product demo or service launch than reading tons and tons of text

Trust is everything

Videos galvanize trust which fosters long term relationships. Audiences that put trust in your brand will become brand advocates. Learn to push relevant content that will build a connection with your audience.

Video is indispensable

Social media experts reported more than 60% of social marketers used videos in 2015. The figure rose to 73% in 2016 and is set to rise to 90% by the end of this year.

Take heed of the fact that social networks have made it super easy to upload and share videos. Don’t believe me? Pay attention to the list below:

People love sharing useful content and in particular emotional & entertaining content. In other words, EQ ranks higher than IQ on social and if the number of shares is high, traffic to your website is gonna be high!

Tap into mobile users

Mobile consumption exponentially increases, which means the size of your video audience is bound to grow. Smartphone users are twice as likely as TV viewers to develop personal rapport with brands. Capitalize on this-ensure your videos are mobile optimized.

Live video is cheap

Marketing is getting cheaper and more affordable and with a plethora of platforms and tools available, it all really boils down to choosing the right platforms and software for your video content.

Leverage YouTube

You need to be on the worlds biggest search engine. Consider the following types of videos for maximum results:

  • Tutorials
  • Product Demos
  • Webinars
  • Event videos
  • Live videos
  • Interviews
  • Gripping content will increase your subscriber list

Don’t forget to share your content on all the major social networks!

Video ads

There are two types:

  • Demand Generation – If your product/service is creating demand, try Facebook Ads (Give us a call!)
  • Demand Fulfilment – If the demand is already there and you wanna gain further traction, resort to Google Search Engine Ads (give us a call!)

Get familiar with Instagram & Snapchat

These are the most brand-friendly social platforms. Consider creating short 10 sec Clips promoting a flash sale or a behind-the-scenes vid.

That’s it!

Remember to not fully rely on just pushing video content. Although a great way to spark interest in your company, you want to combine video marketing with other forms of content. Keep it fresh by incorporating images, GIFs and written content and you’ll avoid boring your audience.

Do you have tips and tricks that you want to share? If so, reach out below!

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade