A strong culture is one that is shared by organizational members (Arogyaswamy & Byles, 1987; Chatman & Eunyoung, 2003). In other words, if most employees in the organization show consensus regarding the values of the company, it is possible to talk about the existence of a strong culture. A culture’s content is more likely to affect the way employees think and behave when the culture in question is strong. For example, cultural values emphasizing customer service will lead to higher quality customer service if there is widespread agreement among employees on the importance of customer service-related values (Schneider, Salvaggio, & Subirats, 2002). https://opentext.wsu.edu/organizational-behavior/chapter/15-3-characteristics-of-organizational-culture/#:~:text=Organizations%20with%20detail%2Doriented%20cultures,example%2C%20Four%20Seasons%20Hotels%20Ltd.