…ssumptions, an elaborate po…ssumptions, an elaborate poster creates a false sense of validity which is very dangerous. Instead, you should use your assumptive map as a straw man, and initiate some proper user research to find out whether the hypotheses stand up to reality (e.g. qualitative interviews, usability tests, field studies, surveys, and so on).
“I divide my officers into four groups. There are clever, diligent, stupid, and lazy officers. Usually two characteristics are combined. Some are clever and diligent — their place is the General Staff. The next lot are stupid and lazy — they make up 90 percent of every army and are suited to routine duties. Anyone who is both clever and lazy is qualified for the highest leadership duties, because he possesses the intellectual clarity and the composure necessary for difficult decisions. One must beware of anyone who is stupid and diligent — he must not be entrusted with any responsibility because he will always cause only mischief.”
Lesson learned: sometimes we have to help carry consumers into the future. For example, if your product is so innovative that the consumer will have a hard time knowing what it is or in what category it stands from its visual appearance alone, sometimes you could consider visual elements that, even if functionally unnecessary, guide the user’s understanding of the product.