The cause lies, I think, in the fact that nobody really wants to grow up. And who can blame us?
Colouring is something we all did as a child, when life’s greatest challenge was getting your mum to agree to buying you an ice cream. By going back to those activities, we feel more like a child and less like an adult. Because being an adult means worries, concerns, work and pressure.
Also, it’s bloody fun. Who doesn’t doodle in the circle of an O when they’re on the phone? Now we’ve got a whole book full of images to doodle in, it’s incredibly addictive!
I’m a graphic designer, so I was hopefully lost the second someone gave me one as a gift. They are so incredibly inspiring! But because I’m one of those people who hates spoiling a well made book, I’ve taken to scanning and printing all of them so I don’t have to colour in the book. I can’t be the only one who does that, surely! :)