Image for post
Image for post

What happens when you walk along the most expensive and iconic streets around the world—5th Avenue, Causeway Bay and Via Montenapoleone? Even though geographically and culturally those places could not be further apart, the presence of the most luxurious brands as the constant backdrop gives the subtle impression that you have not even traveled an inch. In 2018, Gucci grew sales 48.7% in its first quarter and marked the year as a record one, at the same time Sears and Toys “R” Us declared bankruptcy and liquidated most of their assets. …


Image for post
Image for post

I am excited to announce that we are finally releasing the video playlist feature for LinkedIn (by Volylabs) in private alpha testing! What does that mean? Well, all video content creators will now be able to sort and organize their videos in playlists. For those of you not familiar with Volylabs, you can check out the intro to our app here or just ask me about it on LinkedIn. The new feature is extremely intuitive, but here is a quick overview of how it works:

Sync your video content

First things first, once you download the Volylabs Video Manager, you would have to sync…


Image for post
Image for post

As promised on my LinkedIn video-series #PrePaidTalks (with slight modifications), I want to dig a little bit deeper into the rise of the everything-as-a-service economy and talk about how the subscription mindset is affecting today’s generation.

Riding the tech wave

According to a thorough study done by McKinsey&Company, the subscription e-commerce market has grown by more than 100% a year, over the past five years. This is a staggering number. And if you think this is happening only in the e-commerce space, think again. Pioneered by start-ups and backed by serious venture capital, the subscription model has penetrated a wide variety of industries, from…


Image for post
Image for post
Designed by Andrés Francken

I did a LinkedIn post not too long ago that went like this:

“Do you think the social platforms would have benefited more (not just financially, but user experience/engagement too), if they had implemented native video earlier? Building their own video engines?

Native Video Launched:

LinkedIn — Sep, 2017

Twitter — Jan, 2015

Instagram — June, 2013

Facebook — before 2012?

YouTube — Feb, 2005 (native gold)

And when you think about it, the only social platform that has a robust video engine is YouTube. The Google owned video-sharing platform has a creator studio with analytics, channels, editing tools and…


Image for post
Image for post
Photo by Jens Kreuter on Unsplash

The video landscape has gone through a massive transformation over the past few decades in all dimensions — content, distribution and user experience — and from a consumer standpoint, I might say it is for the better. In the early days of video, distribution was perhaps the most problematic dimension that prevented creators from sharing their content. One platform rules the entire medium. Scary right? Imagine, television was the only place where you can put your video content. Unless you were doing a motion picture, which qualified you for a cinema presence, but that space was also highly guarded by…


Image for post
Image for post
Cover Photo by Alex Knight on Unsplash

In my last semester at university, I had the chance to write about the role of automation in today’s world; it was a long paper… As perhaps most people, before researching the topic I was under the impression that “robots are taking our jobs” and “automation leads to unemployment”. After all, statements like those were quite often used in articles and social posts on the web. Hence, why not believe them ;)

But something interesting happened this week. The retail giant Sears announced its decision to liquidate all stores and shut down operations, leaving 12,000 employees out of a job…


Image for post
Image for post

Music taste has always been something difficult to define or even explain to others, simply because it is always evolving and changing. Try to remember the last time someone asked you, what do you enjoy listening to — “everything” doesn’t count. You might list genres, favourite bands or artists, but you would never manage to translate all the elements of your unique music taste; you would just be listing the characteristics that you can recall at that very moment. The situation becomes even more chaotic when we begin organizing the songs in our music library and across streaming services. …

Lachezar Arabadzhiev

Audience & Platforms @IPG. Instructor @Udemy. Former Marketing Manager @Microsoft.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store