1. Relaxed & Informal VS Going Big
Of course, every reaction has its equal and opposite reaction, and as small weddings grow in popularity, so do big weddings… really big weddings. Call it an artifact of a booming economy, or just call it a trend — either way, very big, lavish weddings are also gaining steam. And we expect this to continue well into 2021.
We think what we’re seeing overall is a push toward the extremes. People are looking to express themselves. So whether you’re more inclined to the small and humble, or the big and fabulous- 2020 will be the year for you. One important common thread with both of our matrimonial extremes is heightened interest in high-quality wedding photography. It would seem that both our understated and overstated couples are equally keen to have their event well documented. And we will see that as a common thread for all of our other wedding trends as well.
2. Making Fashion Statements
Perhaps another wedding extreme that we’ve been seeing more and more of is the idea of presenting the wedding itself as a form of art. Settings, vows, gowns, and suits are all chosen with a consistent aesthetic sense to present a performance worth watching for guests, and also to create a series of photogenic “moments” that can be framed and appreciated for years to come. To this end, couples are seeking out locations of unique beauty, out of the way destinations, places of particular natural grandeur and settings of outstanding architecture and character are all being busily sought after by couples looking to create lasting beauty.
It goes without saying that such an endeavor requires a wedding photographer of special ability. This can be a bit hard to find in an industry awash in camera operators used to shooting the traditional wedding. But the demand for high levels of photographic ability is growing, and you’ll find that the industry is rising to the challenge.
3. Eco-Friendly Weddings
With the ranks of the ecologically minded growing by the day, it isn’t just businesses and households that are flexing their sustainability muscles. These days, there is a sharp increase in the number of engaged couples who want their big, once in a lifetime event to be ecologically friendly. They are cutting back on needless waste. Popular wedding venues are following suit by offering more eco-friendly goods and services.
Most people start by simply committing to pulling it off plastic-free. This, naturally, has the additional benefit of raising the quality of the fare, with cheap plastics replaced by higher quality dinner and dishware, couples are raising the bar for class as well as helping contribute to the environmental cause.
4. Big (and we mean ‘big’) Florals
Everybody loves flowers. Everybody. They are a sign of life, love, health, abundance, and goodwill. So it stands to reason that couples are showing more and more interest in displaying more, larger flower displays. These go on tables, at strategic areas, in the bride’s hands, and… well, everywhere really.
Recent advancements in floral preservation techniques and technology make bigger, more explosive floral arrangements much more manageable. Of course, this also means more work for the creative wedding photographer to make hay, as flowers are a popular subject for photography- and the newlyweds will almost certainly want to see high-quality images of their magnificent floral displays.
5. Breathtaking Lighting
Just as with floral arrangements, recent advancements in lighting and energy storage/delivery technology have brought extravagant lighting displays- once beyond the reach of the average consumer- into a more affordable price range. In today’s wedding events, and those of the foreseeable future, you can expect to see gorgeous displays of light once only seen at exuberant musical events and other well-funded venues.
Clever displays of lighting can be used to create a pleasing atmosphere as well as for creating moments of punctuation, indicating key events in the wedding ceremony and after events. This is yet another area where high-end wedding photography is going to be especially appreciated. Catching the bride and groom at just the right angle in just the right light is sure to set any wedding photographer’s career on an expressway to success.
6. Videography, Photography & Narrative
With the rise of video as an ever more accessible medium for expression, wedding photography is moving from the realm of almost purely static pictures and into the realm of narrative videography. Wedding participants and the soon to be wed are participating more and more in the creation of such documentary material. However, as this trend gains steam, more couples are looking to the professionals to create well shot, well-edited, and creatively compiled narrative film and photography to document their weddings.
This is yet, more proof that video is more the domain of the public than that of the legacy media, and these wedding films are among the best and most numerous manifestations of this trend.