I’m Angry At Facebook
Ericka Andersen

I guess the biggest problem for social media managers is the unpredictability of facebook. They first make you spend huge budgets on building fanbase, and then change the algorithm. Many Armenian media websites just shut down after the global algorithm change because the rest of their budget was spent on building fanbases, and the ones who were smarter to diversify their promotion budgets managed to survive. I think this is a great chance for everyone to finally understand that social traffic is something you can lose any time.