How data drives budget allocation in the ~$600B advertising business.

You may have heard of how data drives ad placement within Facebook’s or Google’s advertising businesses, by data-driven ad placement we refer to the capability of ad vendors to present an ad on a higher rate to consumers liable to have interest in the content of the ad. But apart from big tech companies complex ad placement data-driven systems there is a much more dense and equally relevant group of businesses driven by data within the advertising space: agencies. …

About

Aram Maliachi

Transitioned from architecture into cs. Data science, computational design, advertising and support. Author at Microsoft DevBlogs.

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