arcade. and its Octalysis
“Tell me and I forget, teach me and I may remember, involve me and I learn” — Benjamin Franklin, 1750.
Octalysis, coined by entrepreneur, Yu-kai Chou, is a gamification framework outlining 8 Core Drives that explain the motivation behind gameplay. This specialised octagon framework has been translated into nine different languages and is quickly becoming the skeleton for future gamified products.
Think about it. Why do you keep trying to find that elusive badge, slay the dragon or reach the next level where you know you’ll unlock a new power? Well, according to Octalysis, it’s because of the embedded traits within all of us.
While the aforementioned are all examples of why people persevere with gaming, these are merely “objectives” designed to keep people happily entertained. The root of the addiction stems from human motivations.
Octalaysis is the octagon-style framework used to outline these core human behaviours that underline gamified products making them continually engaging, motivating and compelling. Yu-kai Chou believes in the framework because all 8 points appeal to certain Core Drives within us that motivate everyone toward certain activities.
Arcade. is the latest game to successfully harness the power of Octalysis to engage workforces across Australia through the power of game science.
These are the 8 Core Drive of Octalysis that every budding gamification designer should understand:
1. Epic Meaning & Calling
This is the Core Drive where a player believes that they are doing something greater than themselves or that they were “chosen” to do something. In arcade’s. virtual world, specific company KPI’s are allotted to individual players who are “chosen” for their very own virtual quest. Players are immediately filled with a sense of journey and destiny, unique to their own skills and strengths.
2. Development & Accomplishment
Development and accomplishment is the internal drive of making progress, developing skills and overcoming obstacles and challenges. In the arcade. world, “the arena” option allows employee characters to go head-to-head with other players. Winning challenges such as these head-to-heads earn badges and points, allowing characters to quickly increase their “hero” status within the game.
3. Empowerment of Creativity & Feedback
This Core Drive requires players to engage in creative processes and repeatedly problem solve in order to overcome setbacks. Through arcade’s. “instant recognition” activity feed, virtual characters can celebrate employee improvement, outstanding performance and achievements company wide. This public forum, not unlike your Facebook wall, helps create a personal sense of recognition as well as camaraderie within the office.
4. Ownership & Possession
This is the drive where players are motivated because they feel like they own something. When this occurs, players innately want to improve what they have and expand their wealth. Arcade’s. virtual world allows employees to design their own character, carry out challenges based on company KPI’s and raise their character’s profile through social commenting and challenging. This is also the core drive that makes collecting badges and gathering points fun.
5. Social Influence & Relatedness
This drive incorporates all the social elements that motivate people to do things, including: mentorship, social responses, acceptance, companionship, envy and competition. People are inherently competitive and when we see a colleague with something extraordinary, we are all driven to reach the same level.
In this regard, by aligning game goals with company goals, arcade. increases long-term employee engagement, staff retention and overall profitability. Within the game, players can easily view the progress of others, creating a healthy competitive vibe throughout the virtual world. To this end, office productivity and engagement levels are increased markedly.
6. Scarcity & Impatience
This is the drive of wanting something because you can’t have it. Take Facebook for example. Initially it was only for Harvard. Then, as it gradually expanded to other prestigious schools and eventually everyone, people wanted join because they previously couldn’t.
Arcade. withholds certain character abilities and features from players until they have achieved certain goals and overcome prescribed challenges. In this way, office camaraderie and productiveness are both increased through motivation to unlock the The Hustler status for example, whereby players will be able to take points away from other characters (coming soon!)
7. Unpredictability & Curiosity
Simply, this is the drive of wanting to find out what will happen next. People read books and watch movies because of this drive and the intrigue of the unknown. The artificially dynamic and adaptive machine activity feed drives the arcade. world ensuring it is constantly evolving and makes it impossible for players to predict what will happen next. Outcomes of battles in the arena, for example, are never concrete and victory will always be within reach of the office underdog.
8. Loss & Avoidance
This core drive is based upon the avoidance of something negative happening, such as losing previous work or admitting that everything you did up to a certain point was useless because you are now quitting. For arcade., the potential for players to lose badges and not achieve the next “character power” is motivation in itself. Furthermore, timeframes are common throughout the game, ensuring that players feel that if they don’t act immediately, they may lose the opportunity to act forever.
Through the concept of Octalysis and all that it encompasses, software designers such as the team at arcade. hope to make the world a better, more sustainable place through game technology, where people no longer do what they have to, but just what they want to.