Nudge — User Experience Design Case Study for streaming content online.
The availability of high-speed internet and its accessibility at a low cost has seen a surge in the number of streaming platforms in India. The most popular ones being Netflix, Amazon Prime, Apple TV, Hotstar, etc. Problem Most Millennials have busy schedules and choose streaming platforms as a way to relax after a tiring day or on the weekend. With so many streaming platforms available, there is an abundance of content to watch with very little time to decide which one to pick. The algorithm on the platforms that recommend shows based on the users’ watched history is not accurate.